Empower vs Pigment:Which is searched more?
In September 2026, Empower had more branded searches than Pigment among financial planning platforms worldwide. Empower had about 5,400 branded searches, while Pigment had 610. Empower made up 2.2% of all financial planning platform searches we track, and Pigment accounted for 0.25%. These are worldwide searches for English-language branded terms.
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Is Empower or Pigment more popular in search?
Compare services and tools used to plan and analyze business finances. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Empower, Pigment. The figures are in the table below the chart.
View monthly share of searches table
| Month | Monarch Money | Anaplan | Boldin | Datarails | Planful | Empower | ProjectionLab | Abacum | Pigment |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.8% | 29.8% | 7.2% | 5.9% | 4.1% | 4.8% | 2.1% | 1.9% | 0.25% |
| Nov 2025 | 42.8% | 29.1% | 8.6% | 7.1% | 4% | 3.8% | 2.1% | 2.3% | 0.27% |
| Dec 2025 | 48.6% | 27.1% | 8% | 5.4% | 3.1% | 2.9% | 2.9% | 1.8% | 0.22% |
| Jan 2026 | 48.9% | 27.2% | 8% | 5.4% | 3.1% | 2.9% | 2.4% | 1.8% | 0.22% |
| Feb 2026 | 39.8% | 33.1% | 9.8% | 6.6% | 3.1% | 2.4% | 2.9% | 2.2% | 0.28% |
| Mar 2026 | 38.8% | 32.3% | 11.6% | 6.4% | 3.7% | 2.3% | 2.3% | 2.1% | 0.33% |
| Apr 2026 | 39.1% | 32.5% | 11.7% | 5.3% | 3% | 2.3% | 3.5% | 2.2% | 0.32% |
| May 2026 | 41% | 27.9% | 15% | 4.5% | 2.6% | 2.4% | 4.5% | 1.9% | 0.27% |
| Jun 2026 | 40.1% | 33.2% | 12% | 4.4% | 2.6% | 2.4% | 2.9% | 2.2% | 0.27% |
| Jul 2026 | 52.2% | 23.8% | 10.5% | 3.9% | 2.2% | 2.1% | 3.1% | 1.9% | 0.23% |
| Aug 2026 | 50.8% | 23.2% | 12.5% | 3.8% | 2.2% | 2.5% | 3.1% | 1.8% | 0.23% |
| Sep 2026 | 45.1% | 30.7% | 11.1% | 4.1% | 2.4% | 2.2% | 2.2% | 2% | 0.25% |
How has the Empower and Pigment comparison changed over the last 12 months?
3 findings
- Empower was ahead of Pigment in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Empower’s share of searches among financial planning platforms worldwide moved from 4.8% to 2.2%, and its estimated monthly branded searches moved from 12.1K to 5.4K.
- Across the 12 months ending September 2026, Pigment’s share of searches among financial planning platforms worldwide held steady at 0.25%, and its estimated monthly branded searches moved from 620 to 610.
How did search popularity change for financial planning platforms worldwide in September 2026?
1 change
Estimated monthly branded searches for Empower worldwide fell 55.4% over 12 measured months, from 12.1K to 5.4K in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Empower’s and Pigment’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among financial planning platforms
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