How popular isEmpower?
In September 2026, people searched for Empower by name about 5,400 times worldwide, a 55.4% decrease from the previous year. These searches made up 1.5% of all global personal budgeting app searches, placing Empower seventh out of seven apps. When we asked both ChatGPT and Google AI Overviews about personal budgeting apps, Empower appeared in four of the five answers and was the fourth most recommended of the seven.
Empower is the seventh most searched of 7 competitors and the fourth most recommended in AI answers.
YNABShare of searches 37.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
Monarch MoneyShare of searches 32.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
Quicken SimplifiShare of searches 14.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
PocketGuardShare of searches 5.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
EmpowerShare of searches 1.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
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Top personal budgeting apps in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Empower was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Empower is the fourth most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Monarch Money1st
- YNAB2nd
- Quicken Simplifi3rd
- Empower4th
Goodbudget5th- PocketGuard6th
Copilot Money7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- YNAB5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Monarch Money5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Quicken Simplifi4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Goodbudget4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Empower4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- PocketGuard2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Copilot Money1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about personal budgeting apps
5 answers
Asked ChatGPT
“Which personal budgeting app should I use?”
Asked ChatGPT
“What are the best personal budgeting apps?”
Asked ChatGPT
“What's the best personal budgeting app for tracking spending?”
Searched Google, AI Overview
“best budgeting app”
Searched Google, AI Overview
“budget app”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which personal budgeting apps compete with Empower?
Share of searches by month for YNAB, Monarch Money, Quicken Simplifi, PocketGuard, Copilot Money, Goodbudget, Empower. The figures are in the table below the chart.
View monthly share of searches table
| Month | YNAB | Monarch Money | Quicken Simplifi | PocketGuard | Copilot Money | Goodbudget | Empower |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 43% | 24.8% | 12.1% | 8% | 3.5% | 6% | 2.7% |
| Nov 2025 | 45.5% | 22.4% | 12.3% | 8.8% | 3.8% | 5.3% | 1.9% |
| Dec 2025 | 42.8% | 23.6% | 13% | 7.6% | 6% | 5.6% | 1.4% |
| Jan 2026 | 43.9% | 23.4% | 14.6% | 5.3% | 5.9% | 5.5% | 1.4% |
| Feb 2026 | 43.9% | 23.1% | 14.3% | 8.2% | 4.7% | 4.4% | 1.3% |
| Mar 2026 | 42.2% | 22.5% | 14.1% | 9.9% | 5.6% | 4.3% | 1.3% |
| Apr 2026 | 43.2% | 22.4% | 14% | 9.9% | 5.6% | 3.5% | 1.3% |
| May 2026 | 45.3% | 23.9% | 12.9% | 7.5% | 6% | 3.1% | 1.4% |
| Jun 2026 | 47.3% | 24.7% | 13.5% | 5.5% | 5.1% | 2.6% | 1.4% |
| Jul 2026 | 39% | 33.7% | 12.4% | 4.8% | 5.8% | 2.9% | 1.3% |
| Aug 2026 | 37.4% | 33.5% | 14.1% | 4.8% | 5.7% | 2.9% | 1.6% |
| Sep 2026 | 37.1% | 32.3% | 14.5% | 5.6% | 5.5% | 3.4% | 1.5% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 37.1% | 131K | -16% | -0.3 points | |
| 2, held 2nd | 32.3% | 114K | -18.1% | -1.1 points | |
| 3, held 3rd | 14.5% | 51.2K | -12.6% | +0.4 points | |
| 4, moved from 5th to 4th | 5.6% | 19.6K | -0.56% | +0.8 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 5.5% | 19.4K | -18.3% | -0.2 pointsmoved from 4th to 5th | |
| 6, held 6th | 3.4% | 12.1K | 0% | +0.5 points | |
| 7, held 7th | 1.5% | 5.4K | -18.2% | -0.1 points |
1.
YNAB37.1%
Held 1st. 131K estimated branded searches, -16% vs prior month. Share -0.3 points.
32.3%
Held 2nd. 114K estimated branded searches, -18.1% vs prior month. Share -1.1 points.
14.5%
Held 3rd. 51.2K estimated branded searches, -12.6% vs prior month. Share +0.4 points.
5.6%
Moved from 5th to 4th. 19.6K estimated branded searches, -0.56% vs prior month. Share +0.8 points.
5.5%
Moved from 4th to 5th. 19.4K estimated branded searches, -18.3% vs prior month. Share -0.2 points.
3.4%
Held 6th. 12.1K estimated branded searches, 0% vs prior month. Share +0.5 points.
7.
Empower1.5%
Held 7th. 5.4K estimated branded searches, -18.2% vs prior month. Share -0.1 points.
Compare popularity between Empower and its closest rivals
Every comparison with Empower
13 comparisons
How has branded search demand for Empower changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Empower worldwide fell from 12.1K to 5.4K.
- Across the 12 months ending September 2026, Empower’s share of searches among personal budgeting apps worldwide decreased from 2.7% to 1.5%.
- Across the 12 months ending September 2026, Empower’s share of searches among personal budgeting apps worldwide peaked at 2.7% in October 2025 and was lowest at 1.3% in April 2026.
How did search popularity change for personal budgeting apps worldwide in September 2026?
6 changes
In September 2026, PocketGuard overtook Copilot Money to rank 4th among personal budgeting apps worldwide, with 5.6% of the searches.
In September 2026, Goodbudget gained share of searches among personal budgeting apps worldwide, from 2.9% to 3.4%.
In September 2026, Monarch Money lost share of searches among personal budgeting apps worldwide, from 33.5% to 32.3%.
YNAB’s share of searches among personal budgeting apps worldwide has lost ground for 3 months in a row, from 47.3% to 37.1% in September 2026.
Estimated monthly branded searches for Copilot Money worldwide rose 22.1% over 12 measured months, from 15.9K to 19.4K in September 2026.
Estimated monthly branded searches for Empower worldwide fell 55.4% over 12 measured months, from 12.1K to 5.4K in September 2026.
How are Empower’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Empower’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- empower personal dashboard
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Where does Empower compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Personal budgeting apps | 7th of 7 | 1.5% | Shown above |
| Financial planning platforms | 6th of 9 | 2.2% | Show ranking |
Is Empower your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.