Empower vs Quicken Simplifi:Which is more popular?
In September 2026, Quicken Simplifi had more branded searches than Empower among personal budgeting apps worldwide. Quicken Simplifi had about 51,200 branded searches, while Empower had 5,400. Quicken Simplifi made up 14.5% of all personal budgeting app searches we track, and Empower accounted for 1.5%. When we asked ChatGPT and Google AI Overviews about personal budgeting apps, Empower and Quicken Simplifi each appeared in four of the five answers. Quicken Simplifi was mentioned before Empower in four out of five answers.
Who do people search for more?
Quicken Simplifi, about 9 searches for every 1 for Empower
Who does AI mention more?
Both were mentioned in 4 of 5 answers.
Who does AI recommend more?
Quicken Simplifi, named ahead of Empower in 4 of 5 answers
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Top personal budgeting apps in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Empower was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Quicken Simplifi was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Quicken Simplifi was listed before Empower in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Monarch Money1st
YNAB2nd- Quicken Simplifi3rd
Empower4th
Goodbudget5th
PocketGuard6th
Copilot Money7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- YNAB5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Monarch Money5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Quicken Simplifi4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Goodbudget4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Empower4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- PocketGuard2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Copilot Money1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about personal budgeting apps
5 answers
Asked ChatGPT
“Which personal budgeting app should I use?”
Asked ChatGPT
“What are the best personal budgeting apps?”
Asked ChatGPT
“What's the best personal budgeting app for tracking spending?”
Searched Google, AI Overview
“best budgeting app”
Searched Google, AI Overview
“budget app”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Empower or Quicken Simplifi more popular in search?
This chart shows how often people search Google for Empower and Quicken Simplifi by name. Each line represents a brand's share of searches for all seven personal budgeting apps we track, month by month, from English-language searches worldwide.
Share of searches by month for Quicken Simplifi, Empower. The figures are in the table below the chart.
View monthly share of searches table
| Month | YNAB | Monarch Money | Quicken Simplifi | PocketGuard | Copilot Money | Goodbudget | Empower |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 43% | 24.8% | 12.1% | 8% | 3.5% | 6% | 2.7% |
| Nov 2025 | 45.5% | 22.4% | 12.3% | 8.8% | 3.8% | 5.3% | 1.9% |
| Dec 2025 | 42.8% | 23.6% | 13% | 7.6% | 6% | 5.6% | 1.4% |
| Jan 2026 | 43.9% | 23.4% | 14.6% | 5.3% | 5.9% | 5.5% | 1.4% |
| Feb 2026 | 43.9% | 23.1% | 14.3% | 8.2% | 4.7% | 4.4% | 1.3% |
| Mar 2026 | 42.2% | 22.5% | 14.1% | 9.9% | 5.6% | 4.3% | 1.3% |
| Apr 2026 | 43.2% | 22.4% | 14% | 9.9% | 5.6% | 3.5% | 1.3% |
| May 2026 | 45.3% | 23.9% | 12.9% | 7.5% | 6% | 3.1% | 1.4% |
| Jun 2026 | 47.3% | 24.7% | 13.5% | 5.5% | 5.1% | 2.6% | 1.4% |
| Jul 2026 | 39% | 33.7% | 12.4% | 4.8% | 5.8% | 2.9% | 1.3% |
| Aug 2026 | 37.4% | 33.5% | 14.1% | 4.8% | 5.7% | 2.9% | 1.6% |
| Sep 2026 | 37.1% | 32.3% | 14.5% | 5.6% | 5.5% | 3.4% | 1.5% |
How has the Empower and Quicken Simplifi comparison changed over the last 12 months?
3 findings
- Quicken Simplifi was ahead of Empower in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Empower’s share of searches among personal budgeting apps worldwide moved from 2.7% to 1.5%, and its estimated monthly branded searches moved from 12.1K to 5.4K.
- Across the 12 months ending September 2026, Quicken Simplifi’s share of searches among personal budgeting apps worldwide moved from 12.1% to 14.5%, and its estimated monthly branded searches moved from 55.3K to 51.2K.
How did search popularity change for personal budgeting apps worldwide in September 2026?
1 change
Estimated monthly branded searches for Empower worldwide fell 55.4% over 12 measured months, from 12.1K to 5.4K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Empower’s and Quicken Simplifi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Empower
1 branded search term
- empower personal dashboard
Quicken Simplifi
2 branded search terms
- quicken simplifi
- simplifi
Other head-to-heads among personal budgeting apps
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