Empower vs ProjectionLab:Which is more popular?
In September 2026, Empower and ProjectionLab were level in searches among financial planning platforms worldwide, with an estimated 5.4K branded searches each, at 2.2% of the total each. When we asked ChatGPT and Google AI Overviews about financial planning platforms, Empower appeared in four of the five answers and ProjectionLab in three. ProjectionLab was mentioned before Empower in every answer that named either.
Who do people search for more?
Empower and ProjectionLab are searched for about as often as each other.
Who does AI mention more?
Empower, mentioned in 4 of 5 answers, ProjectionLab in 3
Who does AI recommend more?
ProjectionLab, named ahead of Empower in 3 of 3 answers
Follow Empower vs ProjectionLab and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top financial planning platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Empower was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. ProjectionLab was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. ProjectionLab was listed before Empower in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Monarch Money1st
Boldin2nd- ProjectionLab3rd
Anaplan4th- Empower5th
Datarails6th
Planful7th
Abacum–
Pigment–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Empower4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Monarch Money3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- ProjectionLab3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Boldin2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Anaplan1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Datarails1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Planful1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Abacum0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Pigment0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about financial planning platforms
5 answers
Asked ChatGPT
“Which financial planning platform should I use?”
Asked ChatGPT
“What are the best financial planning platforms?”
Asked ChatGPT
“What's the best financial planning platform for budgeting and forecasting?”
Searched Google, AI Overview
“budget planning software”
Searched Google, AI Overview
“finance planning tools”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Empower or ProjectionLab more popular in search?
This chart shows how often people search Google for Empower and ProjectionLab by name. Each line represents a brand's share of searches for all nine financial planning platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Empower, ProjectionLab. The figures are in the table below the chart.
View monthly share of searches table
| Month | Monarch Money | Anaplan | Boldin | Datarails | Planful | Empower | ProjectionLab | Abacum | Pigment |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.8% | 29.8% | 7.2% | 5.9% | 4.1% | 4.8% | 2.1% | 1.9% | 0.25% |
| Nov 2025 | 42.8% | 29.1% | 8.6% | 7.1% | 4% | 3.8% | 2.1% | 2.3% | 0.27% |
| Dec 2025 | 48.6% | 27.1% | 8% | 5.4% | 3.1% | 2.9% | 2.9% | 1.8% | 0.22% |
| Jan 2026 | 48.9% | 27.2% | 8% | 5.4% | 3.1% | 2.9% | 2.4% | 1.8% | 0.22% |
| Feb 2026 | 39.8% | 33.1% | 9.8% | 6.6% | 3.1% | 2.4% | 2.9% | 2.2% | 0.28% |
| Mar 2026 | 38.8% | 32.3% | 11.6% | 6.4% | 3.7% | 2.3% | 2.3% | 2.1% | 0.33% |
| Apr 2026 | 39.1% | 32.5% | 11.7% | 5.3% | 3% | 2.3% | 3.5% | 2.2% | 0.32% |
| May 2026 | 41% | 27.9% | 15% | 4.5% | 2.6% | 2.4% | 4.5% | 1.9% | 0.27% |
| Jun 2026 | 40.1% | 33.2% | 12% | 4.4% | 2.6% | 2.4% | 2.9% | 2.2% | 0.27% |
| Jul 2026 | 52.2% | 23.8% | 10.5% | 3.9% | 2.2% | 2.1% | 3.1% | 1.9% | 0.23% |
| Aug 2026 | 50.8% | 23.2% | 12.5% | 3.8% | 2.2% | 2.5% | 3.1% | 1.8% | 0.23% |
| Sep 2026 | 45.1% | 30.7% | 11.1% | 4.1% | 2.4% | 2.2% | 2.2% | 2% | 0.25% |
How has the Empower and ProjectionLab comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: ProjectionLab took it in February 2026.
- Across the 12 months ending September 2026, Empower’s share of searches among financial planning platforms worldwide moved from 4.8% to 2.2%, and its estimated monthly branded searches moved from 12.1K to 5.4K.
- Across the 12 months ending September 2026, ProjectionLab’s share of searches among financial planning platforms worldwide moved from 2.1% to 2.2%, and its estimated monthly branded searches held steady at 5.4K.
How did search popularity change for financial planning platforms worldwide in September 2026?
2 changes
In September 2026, ProjectionLab lost share of searches among financial planning platforms worldwide, from 3.1% to 2.2%.
Estimated monthly branded searches for Empower worldwide fell 55.4% over 12 measured months, from 12.1K to 5.4K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Empower’s and ProjectionLab’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Empower
1 branded search term
- empower personal dashboard
ProjectionLab
1 branded search term
- projectionlab
Other head-to-heads among financial planning platforms
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.