Brandwave

Financial planning platforms:Which brands are most popular in search?

In August 2026, Anaplan was the most searched among financial planning platforms worldwide, with an estimated 61.8K branded searches and 74.3% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Anaplan74.3%
  2. Datarails12%
  3. Planful7%
  4. Abacum5.9%
  5. Pigment0.93%

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Share of SearchLeaderboard

Compare services and tools used to plan and analyze business finances. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among financial planning platforms worldwide, by month

Share of Search by month for Anaplan, Datarails, Planful, Abacum. The figures are in the table below the chart.

View monthly share of search table
MonthAnaplanDatarailsPlanfulAbacumPigment
Oct 202570.8%14%9.8%4.4%0.95%
Nov 202567.9%16.5%9.4%5.3%0.98%
Dec 202571.9%14.3%8.2%4.7%0.89%
Jan 202671.9%14.2%8.3%4.7%0.89%
Feb 202673%14.5%6.8%4.8%0.86%
Mar 202671.7%14.2%8.2%4.7%1.1%
Apr 202674.9%12.1%7%5%0.95%
May 202674.8%12.1%7.1%5%1%
Jun 202677.7%10.3%6.1%5.1%0.89%
Jul 202674%12%7%6%1%
Aug 202674.3%12%7%5.9%0.93%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Anaplan

    74.3%

    held 1st · 61.8K estimated branded searches · -0.02% vs prior month · +0.2 points

  2. held 2nd · 10K estimated branded searches · -0.1% vs prior month · 0 points

  3. held 3rd · 5.8K estimated branded searches · -0.17% vs prior month · 0 points

  4. 4.Abacum

    5.9%

    held 4th · 4.9K estimated branded searches · -3% vs prior month · -0.2 points

  5. 5.Pigment

    0.93%

    held 5th · 770 estimated branded searches · -9.4% vs prior month · -0.1 points

Compare search popularity between leading brands

Which brand is most popular in search among financial planning platforms worldwide?

In August 2026, Anaplan was the most searched among financial planning platforms worldwide, with an estimated 61.8K branded searches and 74.3% estimated Share of Search within this set. Datarails is in 2nd place, 62.3 percentage points behind at 12% Share of Search.

Global financial planning platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Anaplan70.8% → 74.3%77.7%Jun 202667.9%Nov 20251st
Datarails14% → 12%16.5%Nov 202510.3%Jun 20262nd
Planful9.8% → 7%9.8%Oct 20256.1%Jun 20263rd
Abacum4.4% → 5.9%6%Jul 20264.4%Oct 20254th
Pigment0.95% → 0.93%1.1%Mar 20260.86%Feb 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Anaplan’s estimated Share of Search among financial planning platforms worldwide increased from 70.8% to 74.3%.
  • Across the 11 months ending August 2026, Datarails’ estimated Share of Search among financial planning platforms worldwide decreased from 14% to 12%.
  • Across the 11 months ending August 2026, Planful’s estimated Share of Search among financial planning platforms worldwide decreased from 9.8% to 7%.
  • Across the 11 months ending August 2026, Abacum’s estimated Share of Search among financial planning platforms worldwide increased from 4.4% to 5.9%.
  • Across the 11 months ending August 2026, Anaplan’s estimated Share of Search among financial planning platforms worldwide peaked at 77.7% in June 2026 and was lowest at 67.9% in November 2025.
  • Across the 11 months ending August 2026, Datarails’ estimated Share of Search among financial planning platforms worldwide peaked at 16.5% in November 2025 and was lowest at 10.3% in June 2026.
  • Across the 11 months ending August 2026, Planful’s estimated Share of Search among financial planning platforms worldwide peaked at 9.8% in October 2025 and was lowest at 6.1% in June 2026.
  • Across the 11 months ending August 2026, Abacum’s estimated Share of Search among financial planning platforms worldwide peaked at 6% in July 2026 and was lowest at 4.4% in October 2025.
  • Across the 11 months ending August 2026, Pigment held steady: its estimated Share of Search among financial planning platforms worldwide moved less than 0.5 percentage points.

How did search popularity change for financial planning platforms worldwide in August 2026?

  1. Estimated monthly branded searches for Planful worldwide fell 44.2% over 11 measured months, from 10.4K to 5.8K in August 2026.

  2. Estimated monthly branded searches for Datarails worldwide fell 33.3% over 11 measured months, from 14.9K to 10K in August 2026.

  3. Estimated monthly branded searches for Pigment worldwide fell 23.8% over 11 measured months, from 1K to 770 in August 2026.

  4. Estimated monthly branded searches for Anaplan worldwide fell 18% over 11 measured months, from 75.3K to 61.8K in August 2026.

How the Brand Demand Index is measured

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