How popular isPlanful in search?
In September 2026, there were an estimated 5.8K branded searches for Planful worldwide which is down 44.4% over the last 12 months. Planful holds 6% estimated Share of Search among financial planning platforms worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which financial planning platforms compete with Planful?
Share of Search by month for Anaplan, Datarails, Planful, Abacum. The figures are in the table below the chart.
View monthly share of search table
| Month | Anaplan | Datarails | Planful | Abacum | Pigment |
|---|---|---|---|---|---|
| Oct 2025 | 71% | 14.1% | 9.8% | 4.5% | 0.59% |
| Nov 2025 | 68.1% | 16.5% | 9.4% | 5.3% | 0.63% |
| Dec 2025 | 72.2% | 14.4% | 8.2% | 4.7% | 0.59% |
| Jan 2026 | 72.1% | 14.3% | 8.3% | 4.7% | 0.59% |
| Feb 2026 | 73.1% | 14.6% | 6.9% | 4.8% | 0.61% |
| Mar 2026 | 71.9% | 14.3% | 8.3% | 4.8% | 0.74% |
| Apr 2026 | 75% | 12.2% | 7% | 5% | 0.75% |
| May 2026 | 75% | 12.1% | 7.1% | 5% | 0.73% |
| Jun 2026 | 77.9% | 10.3% | 6.1% | 5.1% | 0.62% |
| Jul 2026 | 74.3% | 12% | 7% | 6.1% | 0.71% |
| Aug 2026 | 74.4% | 12% | 7% | 5.9% | 0.73% |
| Sep 2026 | 78% | 10.4% | 6% | 5% | 0.63% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 78% | 75K | +21.9% | +3.6 points | |
| 2, held 2nd | 10.4% | 10K | +0.2% | -1.7 points | |
| 3, held 3rd | 6% | 5.8K | -0.17% | -1 points | |
| 4, held 4th | 5% | 4.8K | -0.41% | -0.8 points | |
| 5, held 5th | 0.63% | 610 | +1.7% | -0.1 points |
1.
Anaplan78%
Held 1st. 75K estimated branded searches, +21.9% vs prior month. Share +3.6 points.
10.4%
Held 2nd. 10K estimated branded searches, +0.2% vs prior month. Share -1.7 points.
3.
Planful6%
Held 3rd. 5.8K estimated branded searches, -0.17% vs prior month. Share -1 points.
4.
Abacum5%
Held 4th. 4.8K estimated branded searches, -0.41% vs prior month. Share -0.8 points.
5.
Pigment0.63%
Held 5th. 610 estimated branded searches, +1.7% vs prior month. Share -0.1 points.
Compare search popularity between Planful and its closest rivals
Every comparison with Planful
6 comparisons
How has branded search demand for Planful changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Planful worldwide fell from 10.4K to 5.8K.
- Across the 12 months ending September 2026, Planful’s estimated Share of Search among financial planning platforms worldwide decreased from 9.8% to 6%.
How did search popularity change for financial planning platforms worldwide in September 2026?
4 changes
In September 2026, Anaplan gained estimated Share of Search among financial planning platforms worldwide, from 74.4% to 78%.
In September 2026, Datarails lost estimated Share of Search among financial planning platforms worldwide, from 12% to 10.4%.
In September 2026, Planful lost estimated Share of Search among financial planning platforms worldwide, from 7% to 6%.
In September 2026, Abacum lost estimated Share of Search among financial planning platforms worldwide, from 5.9% to 5%.
Where does Planful compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Financial planning platforms | 3rd of 5 | 6% | Shown above |
| Financial planning and analysis platforms | 2nd of 5 | 6.9% | Show ranking |
How is Planful measured?
Brandwave collects information about searches that people make online using Planful’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- planful
- planful financial planning
- planful fp&a
- planful software
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Is Planful your brand?
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