Brandwave

Monarch Money vs Planful:Which is more popular?

In September 2026, Monarch Money had more branded searches than Planful among financial planning platforms worldwide. Monarch Money had about 110,000 branded searches, while Planful had 5,760. Monarch Money made up 45.1% of all financial planning platform searches we track, and Planful accounted for 2.4%. When we asked ChatGPT and Google AI Overviews about financial planning platforms, Monarch Money appeared in three of the five answers and Planful in one. Monarch Money was mentioned before Planful in three out of four answers.

Among financial planning platforms worldwide in September 2026

Who do people search for more?

Monarch Money, about 19 searches for every 1 for Planful

Monarch Money 110K searchesPlanful 5.8K searches

Who does AI mention more?

Monarch Money, mentioned in 3 of 5 answers, Planful in 1

Monarch Money in 3 of 5Planful in 1 of 5

Who does AI recommend more?

Monarch Money, named ahead of Planful in 3 of 4 answers

Monarch Money first in 3Planful first in 1

Follow Monarch Money vs Planful and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top financial planning platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Monarch Money was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Planful was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Monarch Money was listed before Planful in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Monarch Money1st
  2. Boldin2nd
  3. ProjectionLab3rd
  4. Anaplan4th
  5. Empower5th
  6. Datarails6th
  7. Planful7th
  8. Abacum–
  9. Pigment–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Empower4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Monarch Money3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ProjectionLab3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Boldin2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Anaplan1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Datarails1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Planful1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Abacum0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pigment0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about financial planning platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Monarch Money or Planful more popular in search?

This chart shows how often people search Google for Monarch Money and Planful by name. Each line represents a brand's share of searches for all nine financial planning platforms we track, month by month, from English-language searches worldwide.

Monarch Money and Planful among financial planning platforms worldwide, by month

Share of searches by month for Monarch Money, Planful. The figures are in the table below the chart.

View monthly share of searches table
MonthMonarch MoneyAnaplanBoldinDatarailsPlanfulEmpowerProjectionLabAbacumPigment
Oct 202543.8%29.8%7.2%5.9%4.1%4.8%2.1%1.9%0.25%
Nov 202542.8%29.1%8.6%7.1%4%3.8%2.1%2.3%0.27%
Dec 202548.6%27.1%8%5.4%3.1%2.9%2.9%1.8%0.22%
Jan 202648.9%27.2%8%5.4%3.1%2.9%2.4%1.8%0.22%
Feb 202639.8%33.1%9.8%6.6%3.1%2.4%2.9%2.2%0.28%
Mar 202638.8%32.3%11.6%6.4%3.7%2.3%2.3%2.1%0.33%
Apr 202639.1%32.5%11.7%5.3%3%2.3%3.5%2.2%0.32%
May 202641%27.9%15%4.5%2.6%2.4%4.5%1.9%0.27%
Jun 202640.1%33.2%12%4.4%2.6%2.4%2.9%2.2%0.27%
Jul 202652.2%23.8%10.5%3.9%2.2%2.1%3.1%1.9%0.23%
Aug 202650.8%23.2%12.5%3.8%2.2%2.5%3.1%1.8%0.23%
Sep 202645.1%30.7%11.1%4.1%2.4%2.2%2.2%2%0.25%

How has the Monarch Money and Planful comparison changed over the last 12 months?

3 findings

How did search popularity change for financial planning platforms worldwide in September 2026?

2 changes

  1. In September 2026, Monarch Money lost share of searches among financial planning platforms worldwide, from 50.8% to 45.1%.

  2. In September 2026, Planful rose from 7th to 5th among financial planning platforms worldwide.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Monarch Money’s and Planful’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Monarch Money

1 branded search term

  • monarch money

Planful

4 branded search terms

  • planful
  • planful financial planning
  • planful fp&a
  • planful software

How the Brand Demand Index is measured

Other head-to-heads among financial planning platforms

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free