Pigment vs Planful:Which is more popular by branded search?
In August 2026, Planful had more branded searches than Pigment among financial planning platforms worldwide. Planful was estimated to have 5.8K branded searches compared to Pigment’s 770, and held a 7% Share of Search versus Pigment’s 0.93%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Pigment or Planful?
Compare services and tools used to plan and analyze business finances. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Planful, Pigment. The figures are in the table below the chart.
View monthly share of search table
| Month | Anaplan | Datarails | Planful | Abacum | Pigment |
|---|---|---|---|---|---|
| Oct 2025 | 70.8% | 14% | 9.8% | 4.4% | 0.95% |
| Nov 2025 | 67.9% | 16.5% | 9.4% | 5.3% | 0.98% |
| Dec 2025 | 71.9% | 14.3% | 8.2% | 4.7% | 0.89% |
| Jan 2026 | 71.9% | 14.2% | 8.3% | 4.7% | 0.89% |
| Feb 2026 | 73% | 14.5% | 6.8% | 4.8% | 0.86% |
| Mar 2026 | 71.7% | 14.2% | 8.2% | 4.7% | 1.1% |
| Apr 2026 | 74.9% | 12.1% | 7% | 5% | 0.95% |
| May 2026 | 74.8% | 12.1% | 7.1% | 5% | 1% |
| Jun 2026 | 77.7% | 10.3% | 6.1% | 5.1% | 0.89% |
| Jul 2026 | 74% | 12% | 7% | 6% | 1% |
| Aug 2026 | 74.3% | 12% | 7% | 5.9% | 0.93% |
| Sep 2026 | — | — | — | — | — |
How has the Pigment and Planful comparison changed over the last 12 months?
3 findings
- Planful was ahead of Pigment in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Pigment’s estimated Share of Search among financial planning platforms worldwide moved from 0.95% to 0.93%, and its estimated monthly branded searches moved from 1K to 770.
- Across the 11 months ending August 2026, Planful’s estimated Share of Search among financial planning platforms worldwide moved from 9.8% to 7%, and its estimated monthly branded searches moved from 10.4K to 5.8K.
How did search popularity change for financial planning platforms worldwide in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Pigment’s and Planful’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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