Empower vs Monarch Money:Which is more popular?
In September 2026, Monarch Money had more branded searches than Empower among personal budgeting apps worldwide. Monarch Money had about 114,000 branded searches, while Empower had 5,400. Monarch Money made up 32.3% of all personal budgeting app searches we track, and Empower accounted for 1.5%. When we asked ChatGPT and Google AI Overviews about personal budgeting apps, Monarch Money appeared in all five answers and Empower in four. Monarch Money was mentioned before Empower in every answer.
Who do people search for more?
Monarch Money, about 21 searches for every 1 for Empower
Who does AI mention more?
Monarch Money, mentioned in every answer we collected
Who does AI recommend more?
Monarch Money, named ahead of Empower in every answer
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Top personal budgeting apps in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Monarch Money appeared in all five answers. Empower was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Monarch Money was listed before Empower in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Monarch Money1st
YNAB2nd
Quicken Simplifi3rd
Empower4th
Goodbudget5th
PocketGuard6th
Copilot Money7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- YNAB5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Monarch Money5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Quicken Simplifi4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Goodbudget4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Empower4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- PocketGuard2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Copilot Money1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about personal budgeting apps
5 answers
Asked ChatGPT
“Which personal budgeting app should I use?”
Asked ChatGPT
“What are the best personal budgeting apps?”
Asked ChatGPT
“What's the best personal budgeting app for tracking spending?”
Searched Google, AI Overview
“best budgeting app”
Searched Google, AI Overview
“budget app”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Empower or Monarch Money more popular in search?
This chart shows how often people search Google for Empower and Monarch Money by name. Each line represents a brand's share of searches for all seven personal budgeting apps we track, month by month, from English-language searches worldwide.
Share of searches by month for Monarch Money, Empower. The figures are in the table below the chart.
View monthly share of searches table
| Month | YNAB | Monarch Money | Quicken Simplifi | PocketGuard | Copilot Money | Goodbudget | Empower |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 43% | 24.8% | 12.1% | 8% | 3.5% | 6% | 2.7% |
| Nov 2025 | 45.5% | 22.4% | 12.3% | 8.8% | 3.8% | 5.3% | 1.9% |
| Dec 2025 | 42.8% | 23.6% | 13% | 7.6% | 6% | 5.6% | 1.4% |
| Jan 2026 | 43.9% | 23.4% | 14.6% | 5.3% | 5.9% | 5.5% | 1.4% |
| Feb 2026 | 43.9% | 23.1% | 14.3% | 8.2% | 4.7% | 4.4% | 1.3% |
| Mar 2026 | 42.2% | 22.5% | 14.1% | 9.9% | 5.6% | 4.3% | 1.3% |
| Apr 2026 | 43.2% | 22.4% | 14% | 9.9% | 5.6% | 3.5% | 1.3% |
| May 2026 | 45.3% | 23.9% | 12.9% | 7.5% | 6% | 3.1% | 1.4% |
| Jun 2026 | 47.3% | 24.7% | 13.5% | 5.5% | 5.1% | 2.6% | 1.4% |
| Jul 2026 | 39% | 33.7% | 12.4% | 4.8% | 5.8% | 2.9% | 1.3% |
| Aug 2026 | 37.4% | 33.5% | 14.1% | 4.8% | 5.7% | 2.9% | 1.6% |
| Sep 2026 | 37.1% | 32.3% | 14.5% | 5.6% | 5.5% | 3.4% | 1.5% |
How has the Empower and Monarch Money comparison changed over the last 12 months?
3 findings
- Monarch Money was ahead of Empower in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Empower’s share of searches among personal budgeting apps worldwide moved from 2.7% to 1.5%, and its estimated monthly branded searches moved from 12.1K to 5.4K.
- Across the 12 months ending September 2026, Monarch Money’s share of searches among personal budgeting apps worldwide moved from 24.8% to 32.3%, and its estimated monthly branded searches moved from 113K to 114K.
How did search popularity change for personal budgeting apps worldwide in September 2026?
2 changes
In September 2026, Monarch Money lost share of searches among personal budgeting apps worldwide, from 33.5% to 32.3%.
Estimated monthly branded searches for Empower worldwide fell 55.4% over 12 measured months, from 12.1K to 5.4K in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Empower’s and Monarch Money’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Empower
1 branded search term
- empower personal dashboard
Monarch Money
3 branded search terms
- monarch money
- monarch money app
- monarch money budget
Other head-to-heads among personal budgeting apps
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