Brandwave

Copilot Money vs YNAB:Which is more popular?

In September 2026, YNAB had more branded searches than Copilot Money among personal budgeting apps worldwide. YNAB had about 131,000 branded searches, while Copilot Money had 19,400. YNAB made up 37.1% of all personal budgeting app searches we track, and Copilot Money accounted for 5.5%. When we asked ChatGPT and Google AI Overviews about personal budgeting apps, YNAB appeared in all five answers and Copilot Money in one. YNAB was mentioned before Copilot Money in every answer.

Among personal budgeting apps worldwide in September 2026

Who do people search for more?

YNAB, about 7 searches for every 1 for Copilot Money

YNAB 131K searchesCopilot Money 19.4K searches

Who does AI mention more?

YNAB, mentioned in every answer we collected

YNAB in 5 of 5Copilot Money in 1 of 5

Who does AI recommend more?

YNAB, named ahead of Copilot Money in every answer

YNAB first in 5Copilot Money never first

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Top personal budgeting apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, YNAB appeared in all five answers. Copilot Money was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. YNAB was listed before Copilot Money in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Monarch Money1st
  2. YNAB2nd
  3. Quicken Simplifi3rd
  4. Empower4th
  5. Goodbudget5th
  6. PocketGuard6th
  7. Copilot Money7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • YNAB5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Monarch Money5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Quicken Simplifi4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Goodbudget4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Empower4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • PocketGuard2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Copilot Money1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about personal budgeting apps

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Copilot Money or YNAB more popular in search?

This chart shows how often people search Google for Copilot Money and YNAB by name. Each line represents a brand's share of searches for all seven personal budgeting apps we track, month by month, from English-language searches worldwide.

Copilot Money and YNAB among personal budgeting apps worldwide, by month

Share of searches by month for YNAB, Copilot Money. The figures are in the table below the chart.

View monthly share of searches table
MonthYNABMonarch MoneyQuicken SimplifiPocketGuardCopilot MoneyGoodbudgetEmpower
Oct 202543%24.8%12.1%8%3.5%6%2.7%
Nov 202545.5%22.4%12.3%8.8%3.8%5.3%1.9%
Dec 202542.8%23.6%13%7.6%6%5.6%1.4%
Jan 202643.9%23.4%14.6%5.3%5.9%5.5%1.4%
Feb 202643.9%23.1%14.3%8.2%4.7%4.4%1.3%
Mar 202642.2%22.5%14.1%9.9%5.6%4.3%1.3%
Apr 202643.2%22.4%14%9.9%5.6%3.5%1.3%
May 202645.3%23.9%12.9%7.5%6%3.1%1.4%
Jun 202647.3%24.7%13.5%5.5%5.1%2.6%1.4%
Jul 202639%33.7%12.4%4.8%5.8%2.9%1.3%
Aug 202637.4%33.5%14.1%4.8%5.7%2.9%1.6%
Sep 202637.1%32.3%14.5%5.6%5.5%3.4%1.5%

How has the Copilot Money and YNAB comparison changed over the last 12 months?

3 findings
  • YNAB was ahead of Copilot Money in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Copilot Money’s share of searches among personal budgeting apps worldwide moved from 3.5% to 5.5%, and its estimated monthly branded searches moved from 15.9K to 19.4K.
  • Across the 12 months ending September 2026, YNAB’s share of searches among personal budgeting apps worldwide moved from 43% to 37.1%, and its estimated monthly branded searches moved from 196K to 131K.

How did search popularity change for personal budgeting apps worldwide in September 2026?

3 changes
  1. In September 2026, PocketGuard overtook Copilot Money to rank 4th among personal budgeting apps worldwide, with 5.6% of the searches.

  2. YNAB’s share of searches among personal budgeting apps worldwide has lost ground for 3 months in a row, from 47.3% to 37.1% in September 2026.

  3. Estimated monthly branded searches for Copilot Money worldwide rose 22.1% over 12 measured months, from 15.9K to 19.4K in September 2026.

How are branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Copilot Money’s and YNAB’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Copilot Money

4 branded search terms

  • copilot money
  • copilot money app
  • copilot money budget
  • copilotmoney

YNAB

4 branded search terms

  • ynab
  • ynab app
  • ynab budget
  • ynab budget app

How the Brand Demand Index is measured

Other head-to-heads among personal budgeting apps

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