Brandwave

How popular isPigment in search?

In August 2026, there were an estimated 770 branded searches for Pigment worldwide which is down 23.8% over the last 11 months. Pigment holds 0.93% estimated Share of Search among financial planning platforms worldwide and is ranked 5th of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Anaplan74.3%
  2. Datarails12%
  3. Planful7%
  4. Abacum5.9%
  5. Pigment0.93%
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Which financial planning platforms compete with Pigment?

Pigment against financial planning platforms worldwide, by month

Share of Search by month for Anaplan, Datarails, Planful, Abacum, Pigment. The figures are in the table below the chart.

View monthly share of search table
MonthAnaplanDatarailsPlanfulAbacumPigment
Oct 202570.8%14%9.8%4.4%0.95%
Nov 202567.9%16.5%9.4%5.3%0.98%
Dec 202571.9%14.3%8.2%4.7%0.89%
Jan 202671.9%14.2%8.3%4.7%0.89%
Feb 202673%14.5%6.8%4.8%0.86%
Mar 202671.7%14.2%8.2%4.7%1.1%
Apr 202674.9%12.1%7%5%0.95%
May 202674.8%12.1%7.1%5%1%
Jun 202677.7%10.3%6.1%5.1%0.89%
Jul 202674%12%7%6%1%
Aug 202674.3%12%7%5.9%0.93%
Sep 2026—————
  1. 1.Anaplan

    74.3%

    held 1st · 61.8K estimated branded searches · -0.02% vs prior month · +0.2 points

  2. held 2nd · 10K estimated branded searches · -0.1% vs prior month · 0 points

  3. held 3rd · 5.8K estimated branded searches · -0.17% vs prior month · 0 points

  4. 4.Abacum

    5.9%

    held 4th · 4.9K estimated branded searches · -3% vs prior month · -0.2 points

  5. 5.Pigment

    0.93%

    held 5th · 770 estimated branded searches · -9.4% vs prior month · -0.1 points

Compare search popularity between Pigment and its closest rivals

How has branded search demand for Pigment changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Pigment worldwide fell from 1K to 770.
  • Across the 11 months ending August 2026, Pigment’s estimated Share of Search among financial planning platforms worldwide held steady, from 0.95% to 0.93%.

How did search popularity change for financial planning platforms worldwide in August 2026?

  1. Estimated monthly branded searches for Planful worldwide fell 44.2% over 11 measured months, from 10.4K to 5.8K in August 2026.

  2. Estimated monthly branded searches for Datarails worldwide fell 33.3% over 11 measured months, from 14.9K to 10K in August 2026.

  3. Estimated monthly branded searches for Pigment worldwide fell 23.8% over 11 measured months, from 1K to 770 in August 2026.

  4. Estimated monthly branded searches for Anaplan worldwide fell 18% over 11 measured months, from 75.3K to 61.8K in August 2026.

How is Pigment measured?

Brandwave collects information about searches that people make online using Pigment’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • fp&a pigment
  • pigment com
  • pigment financial planning
  • pigment fp&a

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How the Brand Demand Index is measured

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Is Pigment your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.