Monarch Money vs Pigment:Which is more popular?
In September 2026, Monarch Money had more branded searches than Pigment among financial planning platforms worldwide. Monarch Money had about 110,000 branded searches, while Pigment had 610. Monarch Money made up 45.1% of all financial planning platform searches we track, and Pigment accounted for 0.25%. When we asked ChatGPT and Google AI Overviews about financial planning platforms, Monarch Money appeared in three of the five answers and Pigment in none.
Who do people search for more?
Monarch Money, about 180 searches for every 1 for Pigment
Who does AI mention more?
Monarch Money, mentioned in 3 of 5 answers, Pigment in 0
Who does AI recommend more?
Monarch Money, the only one of the two named
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Top financial planning platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Monarch Money was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Pigment did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Monarch Money1st
Boldin2nd
ProjectionLab3rd
Anaplan4th
Empower5th
Datarails6th
Planful7th
Abacum–
Pigment–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Empower4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Monarch Money3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- ProjectionLab3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Boldin2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Anaplan1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Datarails1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Planful1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Abacum0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Pigment0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about financial planning platforms
5 answers
Asked ChatGPT
“Which financial planning platform should I use?”
Asked ChatGPT
“What are the best financial planning platforms?”
Asked ChatGPT
“What's the best financial planning platform for budgeting and forecasting?”
Searched Google, AI Overview
“budget planning software”
Searched Google, AI Overview
“finance planning tools”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Monarch Money or Pigment more popular in search?
This chart shows how often people search Google for Monarch Money and Pigment by name. Each line represents a brand's share of searches for all nine financial planning platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Monarch Money, Pigment. The figures are in the table below the chart.
View monthly share of searches table
| Month | Monarch Money | Anaplan | Boldin | Datarails | Planful | Empower | ProjectionLab | Abacum | Pigment |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.8% | 29.8% | 7.2% | 5.9% | 4.1% | 4.8% | 2.1% | 1.9% | 0.25% |
| Nov 2025 | 42.8% | 29.1% | 8.6% | 7.1% | 4% | 3.8% | 2.1% | 2.3% | 0.27% |
| Dec 2025 | 48.6% | 27.1% | 8% | 5.4% | 3.1% | 2.9% | 2.9% | 1.8% | 0.22% |
| Jan 2026 | 48.9% | 27.2% | 8% | 5.4% | 3.1% | 2.9% | 2.4% | 1.8% | 0.22% |
| Feb 2026 | 39.8% | 33.1% | 9.8% | 6.6% | 3.1% | 2.4% | 2.9% | 2.2% | 0.28% |
| Mar 2026 | 38.8% | 32.3% | 11.6% | 6.4% | 3.7% | 2.3% | 2.3% | 2.1% | 0.33% |
| Apr 2026 | 39.1% | 32.5% | 11.7% | 5.3% | 3% | 2.3% | 3.5% | 2.2% | 0.32% |
| May 2026 | 41% | 27.9% | 15% | 4.5% | 2.6% | 2.4% | 4.5% | 1.9% | 0.27% |
| Jun 2026 | 40.1% | 33.2% | 12% | 4.4% | 2.6% | 2.4% | 2.9% | 2.2% | 0.27% |
| Jul 2026 | 52.2% | 23.8% | 10.5% | 3.9% | 2.2% | 2.1% | 3.1% | 1.9% | 0.23% |
| Aug 2026 | 50.8% | 23.2% | 12.5% | 3.8% | 2.2% | 2.5% | 3.1% | 1.8% | 0.23% |
| Sep 2026 | 45.1% | 30.7% | 11.1% | 4.1% | 2.4% | 2.2% | 2.2% | 2% | 0.25% |
How has the Monarch Money and Pigment comparison changed over the last 12 months?
3 findings
- Monarch Money was ahead of Pigment in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Monarch Money’s share of searches among financial planning platforms worldwide moved from 43.8% to 45.1%, and its estimated monthly branded searches held steady at 110K.
- Across the 12 months ending September 2026, Pigment’s share of searches among financial planning platforms worldwide held steady at 0.25%, and its estimated monthly branded searches moved from 620 to 610.
How did search popularity change for financial planning platforms worldwide in September 2026?
1 change
In September 2026, Monarch Money lost share of searches among financial planning platforms worldwide, from 50.8% to 45.1%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Monarch Money’s and Pigment’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Monarch Money
1 branded search term
- monarch money
Pigment
3 branded search terms
- fp&a pigment
- pigment financial planning
- pigment fp&a
Other head-to-heads among financial planning platforms
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