Brandwave

Abacum vs Pigment:Which is more popular by branded search?

In August 2026, Abacum had more branded searches than Pigment among financial planning platforms worldwide. Abacum was estimated to have 4.9K branded searches compared to Pigment’s 770, and held a 5.9% Share of Search versus Pigment’s 0.93%. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search among financial planning platforms worldwide in August 2026Which is more popular in search, Abacum or Pigment?
Abacum5.9%4.9K searches
vs
Pigment0.93%770 searches

Follow Abacum vs Pigment and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Which is more popular in search, Abacum or Pigment?

Compare services and tools used to plan and analyze business finances. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Abacum and Pigment among financial planning platforms worldwide, by month

Share of Search by month for Abacum, Pigment. The figures are in the table below the chart.

View monthly share of search table
MonthAnaplanDatarailsPlanfulAbacumPigment
Oct 202570.8%14%9.8%4.4%0.95%
Nov 202567.9%16.5%9.4%5.3%0.98%
Dec 202571.9%14.3%8.2%4.7%0.89%
Jan 202671.9%14.2%8.3%4.7%0.89%
Feb 202673%14.5%6.8%4.8%0.86%
Mar 202671.7%14.2%8.2%4.7%1.1%
Apr 202674.9%12.1%7%5%0.95%
May 202674.8%12.1%7.1%5%1%
Jun 202677.7%10.3%6.1%5.1%0.89%
Jul 202674%12%7%6%1%
Aug 202674.3%12%7%5.9%0.93%
Sep 2026—————

How has the Abacum and Pigment comparison changed over the last 12 months?

  • Abacum was ahead of Pigment in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Abacum’s estimated Share of Search among financial planning platforms worldwide moved from 4.4% to 5.9%, and its estimated monthly branded searches moved from 4.7K to 4.9K.
  • Across the 11 months ending August 2026, Pigment’s estimated Share of Search among financial planning platforms worldwide moved from 0.95% to 0.93%, and its estimated monthly branded searches moved from 1K to 770.

How did search popularity change for financial planning platforms worldwide in August 2026?

  1. Estimated monthly branded searches for Pigment worldwide fell 23.8% over 11 measured months, from 1K to 770 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Abacum’s and Pigment’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Abacum

4 branded search terms

  • abacum
  • abacum ai
  • abacum fp&a
  • abacum software

Pigment

4 branded search terms

  • fp&a pigment
  • pigment com
  • pigment financial planning
  • pigment fp&a

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.