Boldin vs Empower:Which is more popular?
In September 2026, Boldin had more branded searches than Empower among financial planning platforms worldwide. Boldin had about 27,100 branded searches, while Empower had 5,400. Boldin made up 11.1% of all financial planning platform searches we track, and Empower accounted for 2.2%. When we asked ChatGPT and Google AI Overviews about financial planning platforms, Empower appeared in four of the five answers and Boldin in two. Boldin was mentioned before Empower in two out of three answers that named either.
Who do people search for more?
Boldin, about 5 searches for every 1 for Empower
Who does AI mention more?
Empower, mentioned in 4 of 5 answers, Boldin in 2
Who does AI recommend more?
Boldin, named ahead of Empower in 2 of 3 answers
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Top financial planning platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Empower was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Boldin was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Boldin was listed before Empower in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Monarch Money1st- Boldin2nd
ProjectionLab3rd
Anaplan4th- Empower5th
Datarails6th
Planful7th
Abacum–
Pigment–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Empower4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Monarch Money3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- ProjectionLab3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Boldin2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Anaplan1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Datarails1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Planful1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Abacum0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Pigment0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about financial planning platforms
5 answers
Asked ChatGPT
“Which financial planning platform should I use?”
Asked ChatGPT
“What are the best financial planning platforms?”
Asked ChatGPT
“What's the best financial planning platform for budgeting and forecasting?”
Searched Google, AI Overview
“budget planning software”
Searched Google, AI Overview
“finance planning tools”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Boldin or Empower more popular in search?
This chart shows how often people search Google for Boldin and Empower by name. Each line represents a brand's share of searches for all nine financial planning platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Boldin, Empower. The figures are in the table below the chart.
View monthly share of searches table
| Month | Monarch Money | Anaplan | Boldin | Datarails | Planful | Empower | ProjectionLab | Abacum | Pigment |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.8% | 29.8% | 7.2% | 5.9% | 4.1% | 4.8% | 2.1% | 1.9% | 0.25% |
| Nov 2025 | 42.8% | 29.1% | 8.6% | 7.1% | 4% | 3.8% | 2.1% | 2.3% | 0.27% |
| Dec 2025 | 48.6% | 27.1% | 8% | 5.4% | 3.1% | 2.9% | 2.9% | 1.8% | 0.22% |
| Jan 2026 | 48.9% | 27.2% | 8% | 5.4% | 3.1% | 2.9% | 2.4% | 1.8% | 0.22% |
| Feb 2026 | 39.8% | 33.1% | 9.8% | 6.6% | 3.1% | 2.4% | 2.9% | 2.2% | 0.28% |
| Mar 2026 | 38.8% | 32.3% | 11.6% | 6.4% | 3.7% | 2.3% | 2.3% | 2.1% | 0.33% |
| Apr 2026 | 39.1% | 32.5% | 11.7% | 5.3% | 3% | 2.3% | 3.5% | 2.2% | 0.32% |
| May 2026 | 41% | 27.9% | 15% | 4.5% | 2.6% | 2.4% | 4.5% | 1.9% | 0.27% |
| Jun 2026 | 40.1% | 33.2% | 12% | 4.4% | 2.6% | 2.4% | 2.9% | 2.2% | 0.27% |
| Jul 2026 | 52.2% | 23.8% | 10.5% | 3.9% | 2.2% | 2.1% | 3.1% | 1.9% | 0.23% |
| Aug 2026 | 50.8% | 23.2% | 12.5% | 3.8% | 2.2% | 2.5% | 3.1% | 1.8% | 0.23% |
| Sep 2026 | 45.1% | 30.7% | 11.1% | 4.1% | 2.4% | 2.2% | 2.2% | 2% | 0.25% |
How has the Boldin and Empower comparison changed over the last 12 months?
3 findings
- Boldin was ahead of Empower in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Boldin’s share of searches among financial planning platforms worldwide moved from 7.2% to 11.1%, and its estimated monthly branded searches moved from 18.1K to 27.1K.
- Across the 12 months ending September 2026, Empower’s share of searches among financial planning platforms worldwide moved from 4.8% to 2.2%, and its estimated monthly branded searches moved from 12.1K to 5.4K.
How did search popularity change for financial planning platforms worldwide in September 2026?
2 changes
In September 2026, Boldin lost share of searches among financial planning platforms worldwide, from 12.5% to 11.1%.
Estimated monthly branded searches for Empower worldwide fell 55.4% over 12 measured months, from 12.1K to 5.4K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Boldin’s and Empower’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among financial planning platforms
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