Brandwave

How popular isDeepL in search?

In September 2026, there were an estimated 18.9M branded searches for DeepL worldwide which is down 39.2% over the last 12 months. DeepL holds 6.6% estimated Share of Search among translation apps worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Google Translate90.3%
  2. DeepL6.6%
  3. QuillBot2%
  4. Reverso1.1%
  5. Papago<0.01%
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Which translation apps compete with DeepL?

DeepL against translation apps worldwide, by month

Share of Search by month for Google Translate, DeepL. The figures are in the table below the chart.

View monthly share of search table
MonthGoogle TranslateDeepLQuillBotReversoPapago
Oct 202587.9%7.9%2.9%1.3%0.02%
Nov 202587.9%7.9%2.9%1.3%0.03%
Dec 202590.2%6.6%2%1.1%0.04%
Jan 202688.7%8%2%1.3%0.02%
Feb 202690%6.6%2%1.3%0.02%
Mar 202688.4%7.9%2.4%1.3%0.01%
Apr 202690.3%6.6%2%1.1%<0.01%
May 202690.3%6.6%2%1.1%<0.01%
Jun 202688.9%8%2%1.1%<0.01%
Jul 202690.8%6.7%1.6%0.9%<0.01%
Aug 202691.7%5.5%2%0.74%<0.01%
Sep 202690.3%6.6%2%1.1%<0.01%

  1. 1.Google Translate

    90.3%

    Held 1st. 226M estimated branded searches, 0% vs prior month. Share -1.4 points.

  2. 2.DeepL

    6.6%

    Held 2nd. 16.6M estimated branded searches, +22.1% vs prior month. Share +1.1 points.

  3. 3.QuillBot

    2%

    Held 3rd. 5M estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Reverso

    1.1%

    Held 4th. 2.7M estimated branded searches, +49.7% vs prior month. Share +0.4 points.

  5. 5.Papago

    <0.01%

    Held 5th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between DeepL and its closest rivals

Every comparison with DeepL

How has branded search demand for DeepL changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for DeepL worldwide fell from 31.1M to 18.9M.
  • Across the 12 months ending September 2026, DeepL’s estimated Share of Search among translation apps worldwide decreased from 7.9% to 6.6%.
  • Across the 12 months ending September 2026, DeepL’s estimated Share of Search among translation apps worldwide peaked at 8% in June 2026 and was lowest at 5.5% in August 2026.

How did search popularity change for translation apps worldwide in September 2026?

  1. In September 2026, DeepL gained estimated Share of Search among translation apps worldwide, from 5.5% to 6.6%.

  2. In September 2026, Google Translate lost estimated Share of Search among translation apps worldwide, from 91.7% to 90.3%.

  3. Estimated monthly branded searches for Papago worldwide fell 89.1% over 12 measured months, from 74K to 8.1K in September 2026.

  4. Estimated monthly branded searches for QuillBot worldwide fell 45.3% over 12 measured months, from 9.1M to 5M in September 2026.

  5. Estimated monthly branded searches for Reverso worldwide fell 33% over 12 measured months, from 4.1M to 2.7M in September 2026.

Where does DeepL compete?

DeepL is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Online translation tools2nd of 57.4%Show ranking
Translation apps2nd of 56.6%Shown above
AI translation tools2nd of 56.8%Show ranking
Translation APIs2nd of 56.8%Show ranking

How is DeepL measured?

Brandwave collects information about searches that people make online using DeepL’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

6 branded search terms

  • deepl
  • deepl ai
  • deepl app
  • deepl software
  • deepl translator
  • translator deepl

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How the Brand Demand Index is measured

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