How popular isPapago in search?
In September 2026, there were an estimated 490K branded searches for Papago worldwide which is down 37.6% over the last 12 months. Papago holds <0.01% estimated Share of Search among translation apps worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Google Translate90.3%
DeepL6.6%
QuillBot2%
Reverso1.1%
Papago<0.01%
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Which translation apps compete with Papago?
Share of Search by month for Google Translate, DeepL, Papago. The figures are in the table below the chart.
View monthly share of search table
| Month | Google Translate | DeepL | QuillBot | Reverso | Papago |
|---|---|---|---|---|---|
| Oct 2025 | 87.9% | 7.9% | 2.9% | 1.3% | 0.02% |
| Nov 2025 | 87.9% | 7.9% | 2.9% | 1.3% | 0.03% |
| Dec 2025 | 90.2% | 6.6% | 2% | 1.1% | 0.04% |
| Jan 2026 | 88.7% | 8% | 2% | 1.3% | 0.02% |
| Feb 2026 | 90% | 6.6% | 2% | 1.3% | 0.02% |
| Mar 2026 | 88.4% | 7.9% | 2.4% | 1.3% | 0.01% |
| Apr 2026 | 90.3% | 6.6% | 2% | 1.1% | <0.01% |
| May 2026 | 90.3% | 6.6% | 2% | 1.1% | <0.01% |
| Jun 2026 | 88.9% | 8% | 2% | 1.1% | <0.01% |
| Jul 2026 | 90.8% | 6.7% | 1.6% | 0.9% | <0.01% |
| Aug 2026 | 91.7% | 5.5% | 2% | 0.74% | <0.01% |
| Sep 2026 | 90.3% | 6.6% | 2% | 1.1% | <0.01% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 90.3% | 226M | 0% | -1.4 points | |
| 2, held 2nd | 6.6% | 16.6M | +22.1% | +1.1 points | |
| 3, held 3rd | 2% | 5M | 0% | 0 points | |
| 4, held 4th | 1.1% | 2.7M | +49.7% | +0.4 points | |
| 5, held 5th | <0.01% | 8.1K | 0% | 0 points |
90.3%
Held 1st. 226M estimated branded searches, 0% vs prior month. Share -1.4 points.
2.
6.6%
Held 2nd. 16.6M estimated branded searches, +22.1% vs prior month. Share +1.1 points.
3.
QuillBot2%
Held 3rd. 5M estimated branded searches, 0% vs prior month. Share 0 points.
4.
Reverso1.1%
Held 4th. 2.7M estimated branded searches, +49.7% vs prior month. Share +0.4 points.
5.
Papago<0.01%
Held 5th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Papago and its closest rivals
Every comparison with Papago
4 comparisons
How has branded search demand for Papago changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Papago worldwide fell from 785K to 490K.
- Across the 12 months ending September 2026, Papago’s estimated Share of Search among translation apps worldwide held steady, from 0.02% to <0.01%.
How did search popularity change for translation apps worldwide in September 2026?
5 changes
In September 2026, DeepL gained estimated Share of Search among translation apps worldwide, from 5.5% to 6.6%.
In September 2026, Google Translate lost estimated Share of Search among translation apps worldwide, from 91.7% to 90.3%.
Estimated monthly branded searches for Papago worldwide fell 89.1% over 12 measured months, from 74K to 8.1K in September 2026.
Estimated monthly branded searches for QuillBot worldwide fell 45.3% over 12 measured months, from 9.1M to 5M in September 2026.
Estimated monthly branded searches for Reverso worldwide fell 33% over 12 measured months, from 4.1M to 2.7M in September 2026.
Where does Papago compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Online translation tools | 5th of 5 | 0.19% | Show ranking |
| Translation apps | 5th of 5 | <0.01% | Shown above |
How is Papago measured?
Brandwave collects information about searches that people make online using Papago’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
6 branded search terms
- naver papago
- papago
- papago app
- papago software
- papago translator
- translator papago
Who owns Papago?
Papago is owned by NAVER. Brandwave does not track any other brands owned by NAVER.
Do you work for Papago? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Papago your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.