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Translation apps:Which are searched most?

In September 2026, Google Translate was the most searched among translation apps worldwide, with an estimated 226M branded searches and 90.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Google Translate90.3%
  2. DeepL6.6%
  3. QuillBot2%
  4. Reverso1.1%
  5. Papago<0.01%

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Share of SearchLeaderboard

Compare the translation apps teams use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among translation apps worldwide, by month

Share of Search by month for Google Translate, DeepL. The figures are in the table below the chart.

View monthly share of search table
MonthGoogle TranslateDeepLQuillBotReversoPapago
Oct 202587.9%7.9%2.9%1.3%0.02%
Nov 202587.9%7.9%2.9%1.3%0.03%
Dec 202590.2%6.6%2%1.1%0.04%
Jan 202688.7%8%2%1.3%0.02%
Feb 202690%6.6%2%1.3%0.02%
Mar 202688.4%7.9%2.4%1.3%0.01%
Apr 202690.3%6.6%2%1.1%<0.01%
May 202690.3%6.6%2%1.1%<0.01%
Jun 202688.9%8%2%1.1%<0.01%
Jul 202690.8%6.7%1.6%0.9%<0.01%
Aug 202691.7%5.5%2%0.74%<0.01%
Sep 202690.3%6.6%2%1.1%<0.01%

This month’s ranking, September 2026

  1. 1.Google Translate

    90.3%

    Held 1st. 226M estimated branded searches, 0% vs prior month. Share -1.4 points.

  2. 2.DeepL

    6.6%

    Held 2nd. 16.6M estimated branded searches, +22.1% vs prior month. Share +1.1 points.

  3. 3.QuillBot

    2%

    Held 3rd. 5M estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Reverso

    1.1%

    Held 4th. 2.7M estimated branded searches, +49.7% vs prior month. Share +0.4 points.

  5. 5.Papago

    <0.01%

    Held 5th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among translation apps worldwide?

In September 2026, Google Translate was the most searched among translation apps worldwide, with an estimated 226M branded searches and 90.3% estimated Share of Search within this set. DeepL is in 2nd place, 83.6 percentage points behind at 6.6% Share of Search.

Global translation apps, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Google Translate87.9% → 90.3%91.7%Aug 202687.9%Nov 20251st
DeepL7.9% → 6.6%8%Jun 20265.5%Aug 20262nd
QuillBot2.9% → 2%2.9%Oct 20251.6%Jul 20263rd
Reverso1.3% → 1.1%1.3%Feb 20260.74%Aug 20264th
Papago0.02% → <0.01%0.04%Dec 2025<0.01%May 20265th

Each finding as a sentence

  • Across the 12 months ending September 2026, Google Translate’s estimated Share of Search among translation apps worldwide increased from 87.9% to 90.3%.
  • Across the 12 months ending September 2026, DeepL’s estimated Share of Search among translation apps worldwide decreased from 7.9% to 6.6%.
  • Across the 12 months ending September 2026, QuillBot’s estimated Share of Search among translation apps worldwide decreased from 2.9% to 2%.
  • Across the 12 months ending September 2026, Google Translate’s estimated Share of Search among translation apps worldwide peaked at 91.7% in August 2026 and was lowest at 87.9% in November 2025.
  • Across the 12 months ending September 2026, DeepL’s estimated Share of Search among translation apps worldwide peaked at 8% in June 2026 and was lowest at 5.5% in August 2026.
  • Across the 12 months ending September 2026, QuillBot’s estimated Share of Search among translation apps worldwide peaked at 2.9% in October 2025 and was lowest at 1.6% in July 2026.
  • Across the 12 months ending September 2026, Reverso and Papago held steady: their estimated Share of Search among translation apps worldwide each moved less than 0.5 percentage points.

How did search popularity change for translation apps worldwide in September 2026?

  1. In September 2026, DeepL gained estimated Share of Search among translation apps worldwide, from 5.5% to 6.6%.

  2. In September 2026, Google Translate lost estimated Share of Search among translation apps worldwide, from 91.7% to 90.3%.

  3. Estimated monthly branded searches for Papago worldwide fell 89.1% over 12 measured months, from 74K to 8.1K in September 2026.

  4. Estimated monthly branded searches for QuillBot worldwide fell 45.3% over 12 measured months, from 9.1M to 5M in September 2026.

  5. Estimated monthly branded searches for Reverso worldwide fell 33% over 12 measured months, from 4.1M to 2.7M in September 2026.

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