DeepL vs Google Translate:Which is searched more?
In September 2026, Google Translate had more branded searches than DeepL among translation apps worldwide. Google Translate was estimated to have 226M branded searches compared to DeepL’s 16.6M, and held a 90.3% Share of Search versus DeepL’s 6.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, DeepL or Google Translate?
Compare the translation apps teams use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Google Translate, DeepL. The figures are in the table below the chart.
View monthly share of search table
| Month | Google Translate | DeepL | QuillBot | Reverso | Papago |
|---|---|---|---|---|---|
| Oct 2025 | 87.9% | 7.9% | 2.9% | 1.3% | 0.02% |
| Nov 2025 | 87.9% | 7.9% | 2.9% | 1.3% | 0.03% |
| Dec 2025 | 90.2% | 6.6% | 2% | 1.1% | 0.04% |
| Jan 2026 | 88.7% | 8% | 2% | 1.3% | 0.02% |
| Feb 2026 | 90% | 6.6% | 2% | 1.3% | 0.02% |
| Mar 2026 | 88.4% | 7.9% | 2.4% | 1.3% | 0.01% |
| Apr 2026 | 90.3% | 6.6% | 2% | 1.1% | <0.01% |
| May 2026 | 90.3% | 6.6% | 2% | 1.1% | <0.01% |
| Jun 2026 | 88.9% | 8% | 2% | 1.1% | <0.01% |
| Jul 2026 | 90.8% | 6.7% | 1.6% | 0.9% | <0.01% |
| Aug 2026 | 91.7% | 5.5% | 2% | 0.74% | <0.01% |
| Sep 2026 | 90.3% | 6.6% | 2% | 1.1% | <0.01% |
How has the DeepL and Google Translate comparison changed over the last 12 months?
3 findings
- Google Translate was ahead of DeepL in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, DeepL’s estimated Share of Search among translation apps worldwide moved from 7.9% to 6.6%, and its estimated monthly branded searches moved from 24.9M to 16.6M.
- Across the 12 months ending September 2026, Google Translate’s estimated Share of Search among translation apps worldwide moved from 87.9% to 90.3%, and its estimated monthly branded searches moved from 277M to 226M.
How did search popularity change for translation apps worldwide in September 2026?
2 changes
In September 2026, DeepL gained estimated Share of Search among translation apps worldwide, from 5.5% to 6.6%.
In September 2026, Google Translate lost estimated Share of Search among translation apps worldwide, from 91.7% to 90.3%.
How each brand is measured
Brandwave collects information about searches that people make online using DeepL’s and Google Translate’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
DeepL
1 branded search term
- deepl
Google Translate
1 branded search term
- google translate
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.