How popular isDashlane in search?
In August 2026, there were an estimated 205K branded searches for Dashlane worldwide which held steady over the last 11 months. Dashlane holds 7.9% estimated Share of Search among personal password managers worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which personal password managers compete with Dashlane?
Share of Search by month for Bitwarden, 1Password, LastPass, Dashlane, NordPass. The figures are in the table below the chart.
View monthly share of search table
| Month | Bitwarden | 1Password | LastPass | Dashlane | NordPass |
|---|---|---|---|---|---|
| Oct 2025 | 35.7% | 26.9% | 18.1% | 8.4% | 10.9% |
| Nov 2025 | 38% | 25.6% | 18.6% | 8.6% | 9.2% |
| Dec 2025 | 44.4% | 24.4% | 18.6% | 7.3% | 5.3% |
| Jan 2026 | 38.7% | 31.8% | 16.9% | 7.9% | 4.7% |
| Feb 2026 | 31.8% | 33.1% | 16.1% | 6.1% | 12.8% |
| Mar 2026 | 40.2% | 29.1% | 14.1% | 5.4% | 11.2% |
| Apr 2026 | 35.7% | 30.8% | 14.9% | 5.7% | 13% |
| May 2026 | 37.4% | 28.9% | 14% | 5.3% | 14.3% |
| Jun 2026 | 45.3% | 31.7% | 13.6% | 6.4% | 3.1% |
| Jul 2026 | 41.8% | 37% | 12% | 4.9% | 4.3% |
| Aug 2026 | 43.2% | 28% | 17.2% | 7.9% | 3.7% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 43.2% | 1.1M | -11.6% | +1.4 points | |
| 2, held 2nd | 28% | 732K | -35.4% | -9 points | |
| 3, held 3rd | 17.2% | 450K | +22.3% | +5.2 points | |
| 4, held 4th | 7.9% | 205K | +37.9% | +3 points | |
| 5, held 5th | 3.7% | 97.4K | -26.5% | -0.6 points |
43.2%
Held 1st. 1.1M estimated branded searches, -11.6% vs prior month. Share +1.4 points.
28%
Held 2nd. 732K estimated branded searches, -35.4% vs prior month. Share -9 points.
3.
LastPass
17.2%
Held 3rd. 450K estimated branded searches, +22.3% vs prior month. Share +5.2 points.
4.
Dashlane7.9%
Held 4th. 205K estimated branded searches, +37.9% vs prior month. Share +3 points.
5.
NordPass3.7%
Held 5th. 97.4K estimated branded searches, -26.5% vs prior month. Share -0.6 points.
Compare search popularity between Dashlane and its closest rivals
Every comparison with Dashlane
5 comparisons
How has branded search demand for Dashlane changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Dashlane worldwide held steady, from 209K to 205K.
- Across the 11 months ending August 2026, Dashlane’s estimated Share of Search among personal password managers worldwide decreased from 8.4% to 7.9%.
- Across the 11 months ending August 2026, Dashlane’s estimated Share of Search among personal password managers worldwide peaked at 8.6% in November 2025 and was lowest at 4.9% in July 2026.
- Across the 11 months ending August 2026, Dashlane rose from 5th to 4th among personal password managers worldwide.
How did search popularity change for personal password managers worldwide in August 2026?
5 changes
In August 2026, LastPass gained estimated Share of Search among personal password managers worldwide, from 12% to 17.2%.
In August 2026, Dashlane gained estimated Share of Search among personal password managers worldwide, from 4.9% to 7.9%.
In August 2026, Bitwarden gained estimated Share of Search among personal password managers worldwide, from 41.8% to 43.2%.
In August 2026, 1Password lost estimated Share of Search among personal password managers worldwide, from 37% to 28%.
In August 2026, NordPass lost estimated Share of Search among personal password managers worldwide, from 4.3% to 3.7%.
Where does Dashlane compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Password managers | 4th of 6 | 7.7% | Show ranking |
| Personal password managers | 4th of 5 | 7.9% | Shown above |
| Business password managers | 3rd of 5 | 9.3% | Show ranking |
How is Dashlane measured?
Brandwave collects information about searches that people make online using Dashlane’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
7 branded search terms
- dashlane
- dashlane app
- dashlane business password manager
- dashlane com
- dashlane online
- dashlane password manager
- dashlane software
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