How popular isBitwarden in search?
In August 2026, there were an estimated 1.1M branded searches for Bitwarden worldwide which is up 27.2% over the last 11 months. Bitwarden holds 43.2% estimated Share of Search among personal password managers worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which personal password managers compete with Bitwarden?
Share of Search by month for Bitwarden, 1Password, LastPass, Dashlane, NordPass. The figures are in the table below the chart.
View monthly share of search table
| Month | Bitwarden | 1Password | LastPass | Dashlane | NordPass |
|---|---|---|---|---|---|
| Oct 2025 | 35.7% | 26.9% | 18.1% | 8.4% | 10.9% |
| Nov 2025 | 38% | 25.6% | 18.6% | 8.6% | 9.2% |
| Dec 2025 | 44.4% | 24.4% | 18.6% | 7.3% | 5.3% |
| Jan 2026 | 38.7% | 31.8% | 16.9% | 7.9% | 4.7% |
| Feb 2026 | 31.8% | 33.1% | 16.1% | 6.1% | 12.8% |
| Mar 2026 | 40.2% | 29.1% | 14.1% | 5.4% | 11.2% |
| Apr 2026 | 35.7% | 30.8% | 14.9% | 5.7% | 13% |
| May 2026 | 37.4% | 28.9% | 14% | 5.3% | 14.3% |
| Jun 2026 | 45.3% | 31.7% | 13.6% | 6.4% | 3.1% |
| Jul 2026 | 41.8% | 37% | 12% | 4.9% | 4.3% |
| Aug 2026 | 43.2% | 28% | 17.2% | 7.9% | 3.7% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 43.2% | 1.1M | -11.6% | +1.4 points | |
| 2, held 2nd | 28% | 732K | -35.4% | -9 points | |
| 3, held 3rd | 17.2% | 450K | +22.3% | +5.2 points | |
| 4, held 4th | 7.9% | 205K | +37.9% | +3 points | |
| 5, held 5th | 3.7% | 97.4K | -26.5% | -0.6 points |
43.2%
Held 1st. 1.1M estimated branded searches, -11.6% vs prior month. Share +1.4 points.
28%
Held 2nd. 732K estimated branded searches, -35.4% vs prior month. Share -9 points.
3.
LastPass
17.2%
Held 3rd. 450K estimated branded searches, +22.3% vs prior month. Share +5.2 points.
4.
Dashlane7.9%
Held 4th. 205K estimated branded searches, +37.9% vs prior month. Share +3 points.
5.
NordPass3.7%
Held 5th. 97.4K estimated branded searches, -26.5% vs prior month. Share -0.6 points.
Compare search popularity between Bitwarden and its closest rivals
How has branded search demand for Bitwarden changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Bitwarden worldwide rose from 889K to 1.1M.
- Across the 11 months ending August 2026, Bitwarden’s estimated Share of Search among personal password managers worldwide increased from 35.7% to 43.2%.
- Across the 11 months ending August 2026, Bitwarden’s estimated Share of Search among personal password managers worldwide peaked at 45.3% in June 2026 and was lowest at 31.8% in February 2026.
How did search popularity change for personal password managers worldwide in August 2026?
5 changes
In August 2026, LastPass gained estimated Share of Search among personal password managers worldwide, from 12% to 17.2%.
In August 2026, Dashlane gained estimated Share of Search among personal password managers worldwide, from 4.9% to 7.9%.
In August 2026, Bitwarden gained estimated Share of Search among personal password managers worldwide, from 41.8% to 43.2%.
In August 2026, 1Password lost estimated Share of Search among personal password managers worldwide, from 37% to 28%.
In August 2026, NordPass lost estimated Share of Search among personal password managers worldwide, from 4.3% to 3.7%.
Where does Bitwarden compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Password managers | 1st of 6 | 42.5% | Show ranking |
| Personal password managers | 1st of 5 | 43.2% | Shown above |
| Business password managers | 1st of 5 | 51.1% | Show ranking |
How is Bitwarden measured?
Brandwave collects information about searches that people make online using Bitwarden’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
7 branded search terms
- bitwarden
- bitwarden app
- bitwarden com
- bitwarden online
- bitwarden password manager
- bitwarden software
- password manager bitwarden
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Is Bitwarden your brand?
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