1Password vs Bitwarden:Which is more popular by branded search?
In August 2026, Bitwarden had more branded searches than 1Password among personal password managers worldwide. Bitwarden was estimated to have 1.1M branded searches compared to 1Password’s 732K, and held a 43.2% Share of Search versus 1Password’s 28%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, 1Password or Bitwarden?
Compare the password managers people use for their own accounts. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Bitwarden, 1Password. The figures are in the table below the chart.
View monthly share of search table
| Month | Bitwarden | 1Password | LastPass | Dashlane | NordPass |
|---|---|---|---|---|---|
| Oct 2025 | 35.7% | 26.9% | 18.1% | 8.4% | 10.9% |
| Nov 2025 | 38% | 25.6% | 18.6% | 8.6% | 9.2% |
| Dec 2025 | 44.4% | 24.4% | 18.6% | 7.3% | 5.3% |
| Jan 2026 | 38.7% | 31.8% | 16.9% | 7.9% | 4.7% |
| Feb 2026 | 31.8% | 33.1% | 16.1% | 6.1% | 12.8% |
| Mar 2026 | 40.2% | 29.1% | 14.1% | 5.4% | 11.2% |
| Apr 2026 | 35.7% | 30.8% | 14.9% | 5.7% | 13% |
| May 2026 | 37.4% | 28.9% | 14% | 5.3% | 14.3% |
| Jun 2026 | 45.3% | 31.7% | 13.6% | 6.4% | 3.1% |
| Jul 2026 | 41.8% | 37% | 12% | 4.9% | 4.3% |
| Aug 2026 | 43.2% | 28% | 17.2% | 7.9% | 3.7% |
| Sep 2026 | — | — | — | — | — |
How has the 1Password and Bitwarden comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: 1Password took it in February 2026, Bitwarden took it in March 2026.
- Across the 11 months ending August 2026, 1Password’s estimated Share of Search among personal password managers worldwide moved from 26.9% to 28%, and its estimated monthly branded searches moved from 668K to 732K.
- Across the 11 months ending August 2026, Bitwarden’s estimated Share of Search among personal password managers worldwide moved from 35.7% to 43.2%, and its estimated monthly branded searches moved from 889K to 1.1M.
How did search popularity change for personal password managers worldwide in August 2026?
2 changes
In August 2026, Bitwarden gained estimated Share of Search among personal password managers worldwide, from 41.8% to 43.2%.
In August 2026, 1Password lost estimated Share of Search among personal password managers worldwide, from 37% to 28%.
How each brand is measured
Brandwave collects information about searches that people make online using 1Password’s and Bitwarden’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
1Password
10 branded search terms
- 1 password
- 1password
- 1password app
- 1password business
- 1password business password manager
- 1password com
- 1password enterprise
- 1password online
- 1password password manager
- 1password software
Bitwarden
7 branded search terms
- bitwarden
- bitwarden app
- bitwarden com
- bitwarden online
- bitwarden password manager
- bitwarden software
- password manager bitwarden
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.