Brandwave

Personal password managers:Which brands are most popular in search?

In August 2026, Bitwarden was the most searched among personal password managers worldwide, with an estimated 1.1M branded searches and 43.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Bitwarden43.2%
  2. 1Password28%
  3. LastPass17.2%
  4. Dashlane7.9%
  5. NordPass3.7%

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Share of SearchLeaderboard

Compare the password managers people use for their own accounts. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among personal password managers worldwide, by month

Share of Search by month for Bitwarden, 1Password, LastPass, Dashlane, NordPass. The figures are in the table below the chart.

View monthly share of search table
MonthBitwarden1PasswordLastPassDashlaneNordPass
Oct 202535.7%26.9%18.1%8.4%10.9%
Nov 202538%25.6%18.6%8.6%9.2%
Dec 202544.4%24.4%18.6%7.3%5.3%
Jan 202638.7%31.8%16.9%7.9%4.7%
Feb 202631.8%33.1%16.1%6.1%12.8%
Mar 202640.2%29.1%14.1%5.4%11.2%
Apr 202635.7%30.8%14.9%5.7%13%
May 202637.4%28.9%14%5.3%14.3%
Jun 202645.3%31.7%13.6%6.4%3.1%
Jul 202641.8%37%12%4.9%4.3%
Aug 202643.2%28%17.2%7.9%3.7%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Bitwarden

    43.2%

    Held 1st. 1.1M estimated branded searches, -11.6% vs prior month. Share +1.4 points.

  2. 2.1Password

    28%

    Held 2nd. 732K estimated branded searches, -35.4% vs prior month. Share -9 points.

  3. 3.LastPass

    17.2%

    Held 3rd. 450K estimated branded searches, +22.3% vs prior month. Share +5.2 points.

  4. 4.Dashlane

    7.9%

    Held 4th. 205K estimated branded searches, +37.9% vs prior month. Share +3 points.

  5. 5.NordPass

    3.7%

    Held 5th. 97.4K estimated branded searches, -26.5% vs prior month. Share -0.6 points.

Compare search popularity between leading brands

Which brand is most popular in search among personal password managers worldwide?

In August 2026, Bitwarden was the most searched among personal password managers worldwide, with an estimated 1.1M branded searches and 43.2% estimated Share of Search within this set. 1Password is in 2nd place, 15.3 percentage points behind at 28% Share of Search.

Global personal password managers, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Bitwarden35.7% → 43.2%45.3%Jun 202631.8%Feb 20261st
1Password26.9% → 28%37%Jul 202624.4%Dec 20252nd
LastPass18.1% → 17.2%18.6%Nov 202512%Jul 20263rd
Dashlane8.4% → 7.9%8.6%Nov 20254.9%Jul 20265th → 4th
NordPass10.9% → 3.7%14.3%May 20263.1%Jun 20264th → 5th

Each finding as a sentence

  • Across the 11 months ending August 2026, Bitwarden’s estimated Share of Search among personal password managers worldwide increased from 35.7% to 43.2%.
  • Across the 11 months ending August 2026, 1Password’s estimated Share of Search among personal password managers worldwide increased from 26.9% to 28%.
  • Across the 11 months ending August 2026, LastPass’ estimated Share of Search among personal password managers worldwide decreased from 18.1% to 17.2%.
  • Across the 11 months ending August 2026, Dashlane’s estimated Share of Search among personal password managers worldwide decreased from 8.4% to 7.9%.
  • Across the 11 months ending August 2026, NordPass’ estimated Share of Search among personal password managers worldwide decreased from 10.9% to 3.7%.
  • Across the 11 months ending August 2026, Bitwarden’s estimated Share of Search among personal password managers worldwide peaked at 45.3% in June 2026 and was lowest at 31.8% in February 2026.
  • Across the 11 months ending August 2026, 1Password’s estimated Share of Search among personal password managers worldwide peaked at 37% in July 2026 and was lowest at 24.4% in December 2025.
  • Across the 11 months ending August 2026, LastPass’ estimated Share of Search among personal password managers worldwide peaked at 18.6% in November 2025 and was lowest at 12% in July 2026.
  • Across the 11 months ending August 2026, Dashlane’s estimated Share of Search among personal password managers worldwide peaked at 8.6% in November 2025 and was lowest at 4.9% in July 2026.
  • Across the 11 months ending August 2026, NordPass’ estimated Share of Search among personal password managers worldwide peaked at 14.3% in May 2026 and was lowest at 3.1% in June 2026.
  • Across the 11 months ending August 2026, Dashlane rose from 5th to 4th among personal password managers worldwide.
  • Across the 11 months ending August 2026, NordPass fell from 4th to 5th among personal password managers worldwide.

How did search popularity change for personal password managers worldwide in August 2026?

  1. In August 2026, LastPass gained estimated Share of Search among personal password managers worldwide, from 12% to 17.2%.

  2. In August 2026, Dashlane gained estimated Share of Search among personal password managers worldwide, from 4.9% to 7.9%.

  3. In August 2026, Bitwarden gained estimated Share of Search among personal password managers worldwide, from 41.8% to 43.2%.

  4. In August 2026, 1Password lost estimated Share of Search among personal password managers worldwide, from 37% to 28%.

  5. In August 2026, NordPass lost estimated Share of Search among personal password managers worldwide, from 4.3% to 3.7%.

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