How popular isLastPass in search?
In August 2026, there were an estimated 450K branded searches for LastPass worldwide which held steady over the last 11 months. LastPass holds 17.2% estimated Share of Search among personal password managers worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which personal password managers compete with LastPass?
Share of Search by month for Bitwarden, 1Password, LastPass, Dashlane, NordPass. The figures are in the table below the chart.
View monthly share of search table
| Month | Bitwarden | 1Password | LastPass | Dashlane | NordPass |
|---|---|---|---|---|---|
| Oct 2025 | 35.7% | 26.9% | 18.1% | 8.4% | 10.9% |
| Nov 2025 | 38% | 25.6% | 18.6% | 8.6% | 9.2% |
| Dec 2025 | 44.4% | 24.4% | 18.6% | 7.3% | 5.3% |
| Jan 2026 | 38.7% | 31.8% | 16.9% | 7.9% | 4.7% |
| Feb 2026 | 31.8% | 33.1% | 16.1% | 6.1% | 12.8% |
| Mar 2026 | 40.2% | 29.1% | 14.1% | 5.4% | 11.2% |
| Apr 2026 | 35.7% | 30.8% | 14.9% | 5.7% | 13% |
| May 2026 | 37.4% | 28.9% | 14% | 5.3% | 14.3% |
| Jun 2026 | 45.3% | 31.7% | 13.6% | 6.4% | 3.1% |
| Jul 2026 | 41.8% | 37% | 12% | 4.9% | 4.3% |
| Aug 2026 | 43.2% | 28% | 17.2% | 7.9% | 3.7% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 43.2% | 1.1M | -11.6% | +1.4 points | |
| 2, held 2nd | 28% | 732K | -35.4% | -9 points | |
| 3, held 3rd | 17.2% | 450K | +22.3% | +5.2 points | |
| 4, held 4th | 7.9% | 205K | +37.9% | +3 points | |
| 5, held 5th | 3.7% | 97.4K | -26.5% | -0.6 points |
43.2%
Held 1st. 1.1M estimated branded searches, -11.6% vs prior month. Share +1.4 points.
28%
Held 2nd. 732K estimated branded searches, -35.4% vs prior month. Share -9 points.
3.
LastPass
17.2%
Held 3rd. 450K estimated branded searches, +22.3% vs prior month. Share +5.2 points.
4.
Dashlane7.9%
Held 4th. 205K estimated branded searches, +37.9% vs prior month. Share +3 points.
5.
NordPass3.7%
Held 5th. 97.4K estimated branded searches, -26.5% vs prior month. Share -0.6 points.
Compare search popularity between LastPass and its closest rivals
How has branded search demand for LastPass changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for LastPass worldwide held steady at 450K.
- Across the 11 months ending August 2026, LastPass’ estimated Share of Search among personal password managers worldwide decreased from 18.1% to 17.2%.
- Across the 11 months ending August 2026, LastPass’ estimated Share of Search among personal password managers worldwide peaked at 18.6% in November 2025 and was lowest at 12% in July 2026.
How did search popularity change for personal password managers worldwide in August 2026?
5 changes
In August 2026, LastPass gained estimated Share of Search among personal password managers worldwide, from 12% to 17.2%.
In August 2026, Dashlane gained estimated Share of Search among personal password managers worldwide, from 4.9% to 7.9%.
In August 2026, Bitwarden gained estimated Share of Search among personal password managers worldwide, from 41.8% to 43.2%.
In August 2026, 1Password lost estimated Share of Search among personal password managers worldwide, from 37% to 28%.
In August 2026, NordPass lost estimated Share of Search among personal password managers worldwide, from 4.3% to 3.7%.
Where does LastPass compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Password managers | 3rd of 6 | 16.9% | Show ranking |
| Personal password managers | 3rd of 5 | 17.2% | Shown above |
How is LastPass measured?
Brandwave collects information about searches that people make online using LastPass’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- lastpass
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