1Password vs LastPass:Which is more popular by branded search?
In August 2026, 1Password had more branded searches than LastPass among personal password managers worldwide. 1Password was estimated to have 732K branded searches compared to LastPass’ 450K, and held a 28% Share of Search versus LastPass’ 17.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, 1Password or LastPass?
Compare the password managers people use for their own accounts. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for 1Password, LastPass. The figures are in the table below the chart.
View monthly share of search table
| Month | Bitwarden | 1Password | LastPass | Dashlane | NordPass |
|---|---|---|---|---|---|
| Oct 2025 | 35.7% | 26.9% | 18.1% | 8.4% | 10.9% |
| Nov 2025 | 38% | 25.6% | 18.6% | 8.6% | 9.2% |
| Dec 2025 | 44.4% | 24.4% | 18.6% | 7.3% | 5.3% |
| Jan 2026 | 38.7% | 31.8% | 16.9% | 7.9% | 4.7% |
| Feb 2026 | 31.8% | 33.1% | 16.1% | 6.1% | 12.8% |
| Mar 2026 | 40.2% | 29.1% | 14.1% | 5.4% | 11.2% |
| Apr 2026 | 35.7% | 30.8% | 14.9% | 5.7% | 13% |
| May 2026 | 37.4% | 28.9% | 14% | 5.3% | 14.3% |
| Jun 2026 | 45.3% | 31.7% | 13.6% | 6.4% | 3.1% |
| Jul 2026 | 41.8% | 37% | 12% | 4.9% | 4.3% |
| Aug 2026 | 43.2% | 28% | 17.2% | 7.9% | 3.7% |
| Sep 2026 | — | — | — | — | — |
How has the 1Password and LastPass comparison changed over the last 12 months?
3 findings
- 1Password was ahead of LastPass in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, 1Password’s estimated Share of Search among personal password managers worldwide moved from 26.9% to 28%, and its estimated monthly branded searches moved from 668K to 732K.
- Across the 11 months ending August 2026, LastPass’ estimated Share of Search among personal password managers worldwide moved from 18.1% to 17.2%, and its estimated monthly branded searches held steady at 450K.
How did search popularity change for personal password managers worldwide in August 2026?
2 changes
In August 2026, LastPass gained estimated Share of Search among personal password managers worldwide, from 12% to 17.2%.
In August 2026, 1Password lost estimated Share of Search among personal password managers worldwide, from 37% to 28%.
How each brand is measured
Brandwave collects information about searches that people make online using 1Password’s and LastPass’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.