Brandwave

Dashlane vs Keeper:Which is more popular by branded search?

In August 2026, Dashlane had more branded searches than Keeper among business password managers worldwide. Dashlane was estimated to have 205K branded searches compared to Keeper’s 46.3K, and held a 9.3% Share of Search versus Keeper’s 2.1%. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search among business password managers worldwide in August 2026Which is more popular in search, Dashlane or Keeper?
Dashlane9.3%205K searches
vs
Keeper2.1%46.3K searches

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Which is more popular in search, Dashlane or Keeper?

Compare services and tools used to manage and share passwords across teams. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Dashlane and Keeper among business password managers worldwide, by month

Share of Search by month for Dashlane, Keeper. The figures are in the table below the chart.

View monthly share of search table
MonthBitwarden1PasswordDashlaneNordPassKeeper
Oct 202542.5%31.9%10%13%2.7%
Nov 202545.6%30.7%10.3%11%2.5%
Dec 202553.2%29.2%8.8%6.4%2.5%
Jan 202645.3%37.2%9.3%5.5%2.7%
Feb 202637.2%38.7%7.2%14.9%2.1%
Mar 202645.8%33.2%6.2%12.8%2%
Apr 202641.1%35.4%6.5%15%2%
May 202642.7%33.1%6.1%16.4%1.6%
Jun 202651.6%36%7.3%3.5%1.6%
Jul 202646.5%41.2%5.4%4.8%2.1%
Aug 202651.1%33.1%9.3%4.4%2.1%
Sep 2026—————

How has the Dashlane and Keeper comparison changed over the last 12 months?

  • Dashlane was ahead of Keeper in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Dashlane’s estimated Share of Search among business password managers worldwide moved from 10% to 9.3%, and its estimated monthly branded searches moved from 209K to 205K.
  • Across the 11 months ending August 2026, Keeper’s estimated Share of Search among business password managers worldwide moved from 2.7% to 2.1%, and its estimated monthly branded searches moved from 56.3K to 46.3K.

How did search popularity change for business password managers worldwide in August 2026?

  1. In August 2026, Dashlane gained estimated Share of Search among business password managers worldwide, from 5.4% to 9.3%.

  2. Estimated monthly branded searches for Keeper worldwide fell 17.8% over 11 measured months, from 56.3K to 46.3K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Dashlane’s and Keeper’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Dashlane

7 branded search terms

  • dashlane
  • dashlane app
  • dashlane business password manager
  • dashlane com
  • dashlane online
  • dashlane password manager
  • dashlane software

Keeper

5 branded search terms

  • keeper business password manager
  • keeper password manager
  • keeper security
  • keepersecurity com
  • password manager keeper

How the Brand Demand Index is measured

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