How popular isDainese in search?
In September 2026, there were an estimated 135K branded searches for Dainese worldwide which is down 18.2% over the last 12 months. Dainese holds 16.4% estimated Share of Search among motorcycle gear brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Alpinestars54.6%
Shoei20%
Dainese16.4%
HJC9%
Arai<0.01%
Follow Dainese and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Where does Dainese compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Motorcycle gear brands | 3rd of 5 | 16.4% | Shown below |
| Kidney belt brands | 2nd of 3 | 20% | Show ranking |
| Motorcycle jacket brands | 2nd of 6 | 20.7% | Show ranking |
Which motorcycle gear brands compete with Dainese?
Share of Search by month for Alpinestars, Shoei, Dainese, HJC. The figures are in the table below the chart.
View monthly share of search table
| Month | Alpinestars | Shoei | Dainese | HJC | Arai |
|---|---|---|---|---|---|
| Oct 2025 | 48.5% | 21.8% | 21.8% | 8% | <0.01% |
| Nov 2025 | 51.3% | 22.9% | 18.8% | 6.9% | <0.01% |
| Dec 2025 | 55.5% | 20.4% | 16.7% | 7.5% | <0.01% |
| Jan 2026 | 53.5% | 19.6% | 19.6% | 7.2% | <0.01% |
| Feb 2026 | 57.7% | 17.3% | 17.3% | 7.8% | <0.01% |
| Mar 2026 | 54.6% | 20% | 16.4% | 9% | <0.01% |
| Apr 2026 | 54.6% | 20% | 16.4% | 9% | <0.01% |
| May 2026 | 54.6% | 20% | 16.4% | 9% | <0.01% |
| Jun 2026 | 57.3% | 20.9% | 14.1% | 7.7% | <0.01% |
| Jul 2026 | 54.6% | 20% | 16.4% | 9% | <0.01% |
| Aug 2026 | 59.5% | 17.9% | 14.6% | 8% | <0.01% |
| Sep 2026 | 54.6% | 20% | 16.4% | 9% | <0.01% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 54.6% | 450K | -18.2% | -4.9 points | |
| 2, held 2nd | 20% | 165K | 0% | +2.2 points | |
| 3, held 3rd | 16.4% | 135K | 0% | +1.8 points | |
| 4, held 4th | 9% | 74K | 0% | +1 points | |
| 5, held 5th | <0.01% | 50 | +150% | 0 points |
54.6%
Held 1st. 450K estimated branded searches, -18.2% vs prior month. Share -4.9 points.
2.
Shoei20%
Held 2nd. 165K estimated branded searches, 0% vs prior month. Share +2.2 points.
3.
Dainese16.4%
Held 3rd. 135K estimated branded searches, 0% vs prior month. Share +1.8 points.
4.
HJC9%
Held 4th. 74K estimated branded searches, 0% vs prior month. Share +1 points.
5.
Arai<0.01%
Held 5th. 50 estimated branded searches, +150% vs prior month. Share 0 points.
Compare search popularity between Dainese and its closest rivals
Every comparison with Dainese
8 comparisons
How has branded search demand for Dainese changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Dainese worldwide fell from 165K to 135K.
- Across the 12 months ending September 2026, Dainese’s estimated Share of Search among motorcycle gear brands worldwide decreased from 21.8% to 16.4%.
- Across the 12 months ending September 2026, Dainese’s estimated Share of Search among motorcycle gear brands worldwide peaked at 21.8% in October 2025 and was lowest at 14.1% in June 2026.
- Across the 12 months ending September 2026, Dainese fell from 2nd to 3rd among motorcycle gear brands worldwide.
How did search popularity change for motorcycle gear brands worldwide in September 2026?
5 changes
In September 2026, Shoei gained estimated Share of Search among motorcycle gear brands worldwide, from 17.9% to 20%.
In September 2026, Dainese gained estimated Share of Search among motorcycle gear brands worldwide, from 14.6% to 16.4%.
In September 2026, HJC gained estimated Share of Search among motorcycle gear brands worldwide, from 8% to 9%.
In September 2026, Alpinestars lost estimated Share of Search among motorcycle gear brands worldwide, from 59.5% to 54.6%.
Estimated monthly branded searches for Arai worldwide rose 66.7% over 12 measured months, from 30 to 50 in September 2026.
How is Dainese measured?
Brandwave collects information about searches that people make online using Dainese’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- dainese
Do you work for Dainese? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Dainese your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.