Brandwave

How popular isConfluence in search?

In August 2026, there were an estimated 694K branded searches for Confluence worldwide which is down 18.2% over the last 11 months. Confluence holds 19.8% estimated Share of Search among document management systems worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. SharePoint78.1%
  2. Confluence19.8%
  3. DocuWare0.96%
  4. Box0.69%
  5. M-Files0.35%
  6. Dropbox Business0.15%
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Which document management systems compete with Confluence?

Confluence against document management systems worldwide, by month

Share of Search by month for SharePoint, Confluence. The figures are in the table below the chart.

View monthly share of search table
MonthSharePointConfluenceDocuWareBoxM-FilesDropbox Business
Oct 202574.4%23.1%1.1%0.65%0.5%0.22%
Nov 202577.8%19.7%1.2%0.68%0.52%0.19%
Dec 202574.4%23.1%1.1%0.79%0.5%0.18%
Jan 202674.4%23.1%1.1%0.65%0.5%0.22%
Feb 202677.7%19.7%1.2%0.68%0.52%0.19%
Mar 202674.5%23.1%1.1%0.67%0.5%0.18%
Apr 202677.7%19.7%1.2%0.68%0.52%0.19%
May 202678%19.8%0.97%0.69%0.43%0.15%
Jun 202674.7%23.2%0.92%0.66%0.41%0.12%
Jul 202678%19.8%0.96%0.69%0.43%0.13%
Aug 202678.1%19.8%0.96%0.69%0.35%0.15%
Sep 2026——————

  1. 1.SharePoint

    78.1%

    Held 1st. 2.7M estimated branded searches, 0% vs prior month. Share +0.1 points.

  2. 2.Confluence

    19.8%

    Held 2nd. 694K estimated branded searches, -0.11% vs prior month. Share 0 points.

  3. 3.DocuWare

    0.96%

    Held 3rd. 33.7K estimated branded searches, +0.18% vs prior month. Share 0 points.

  4. 4.Box

    0.69%

    Held 4th. 24.1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.M-Files

    0.35%

    Held 5th. 12.3K estimated branded searches, -17.9% vs prior month. Share -0.1 points.

  6. 6.Dropbox Business

    0.15%

    Held 6th. 5.4K estimated branded searches, +22.7% vs prior month. Share 0 points.

Compare search popularity between Confluence and its closest rivals

How has branded search demand for Confluence changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Confluence worldwide fell from 849K to 694K.
  • Across the 11 months ending August 2026, Confluence’s estimated Share of Search among document management systems worldwide decreased from 23.1% to 19.8%.
  • Across the 11 months ending August 2026, Confluence’s estimated Share of Search among document management systems worldwide peaked at 23.2% in June 2026 and was lowest at 19.7% in April 2026.

How did search popularity change for document management systems worldwide in August 2026?

  1. Estimated monthly branded searches for Dropbox Business worldwide fell 33.3% over 11 measured months, from 8.1K to 5.4K in August 2026.

  2. Estimated monthly branded searches for M-Files worldwide fell 33% over 11 measured months, from 18.4K to 12.3K in August 2026.

  3. Estimated monthly branded searches for Confluence worldwide fell 18.2% over 11 measured months, from 849K to 694K in August 2026.

  4. Estimated monthly branded searches for DocuWare worldwide fell 18.1% over 11 measured months, from 41.1K to 33.7K in August 2026.

Where does Confluence compete?

Confluence is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Document collaboration platforms3rd of 54.1%Show ranking
Document management systems2nd of 619.8%Shown above
Internal knowledge management platforms1st of 561.3%Show ranking
Policy management software1st of 589.9%Show ranking
IT documentation platforms1st of 596%Show ranking

How is Confluence measured?

Brandwave collects information about searches that people make online using Confluence’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • confluence
  • confluence app
  • confluence knowledge base
  • confluence software

How the Brand Demand Index is measured

Who owns Confluence?

Confluence is owned by Atlassian. Brandwave also tracks Trello, Atlassian Statuspage, Bitbucket and Jira Service Management, owned by the same company, worldwide.

Do you work for Confluence? To request corrections or removal please contact us via our support page and we will be happy to assist.

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