How popular isClorox in search?
In September 2026, there were an estimated 201K branded searches for Clorox worldwide which is up 21.8% over the last 12 months. Clorox holds 31.1% estimated Share of Search among disinfectant sprays worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Where does Clorox compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Disinfectant sprays | 2nd of 6 | 31.1% | Shown below |
| Surface cleaner brands | 2nd of 5 | 32.4% | Show ranking |
| Power scrubber brands | 2nd of 3 | 42.7% | Show ranking |
| Bathroom spray brands | 1st of 4 | 58.8% | Show ranking |
Which disinfectant sprays compete with Clorox?
Share of Search by month for Dettol, Clorox, Lysol, Zoflora, Purell, Microban. The figures are in the table below the chart.
View monthly share of search table
| Month | Dettol | Clorox | Lysol | Zoflora | Purell | Microban |
|---|---|---|---|---|---|---|
| Oct 2025 | 40.6% | 27.2% | 22.3% | 4.5% | 3% | 2.4% |
| Nov 2025 | 42.3% | 28.4% | 18.9% | 4.7% | 3.1% | 2.5% |
| Dec 2025 | 42.7% | 23.4% | 23.4% | 4.7% | 3.1% | 2.6% |
| Jan 2026 | 40.1% | 26.9% | 22% | 4.4% | 3.6% | 3% |
| Feb 2026 | 37.9% | 25.4% | 25.4% | 5.1% | 3.4% | 2.8% |
| Mar 2026 | 40.6% | 27.2% | 22.3% | 4.5% | 3% | 2.4% |
| Apr 2026 | 42.2% | 28.3% | 18.9% | 4.7% | 3.8% | 2.1% |
| May 2026 | 40.8% | 27.4% | 22.4% | 3.7% | 3.7% | 2% |
| Jun 2026 | 41.9% | 28.1% | 18.7% | 4.6% | 4.6% | 2.1% |
| Jul 2026 | 40.8% | 27.3% | 22.4% | 4.5% | 3% | 2% |
| Aug 2026 | 38.4% | 25.8% | 25.8% | 4.2% | 3.5% | 2.3% |
| Sep 2026 | 38.1% | 31.1% | 20.9% | 4.2% | 3.4% | 2.3% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 38.1% | 246K | 0% | -0.4 points | |
| 2, held 2nd | 31.1% | 201K | +21.8% | +5.3 points | |
| 3, held 3rd | 20.9% | 135K | -18.2% | -4.9 points | |
| 4, held 4th | 4.2% | 27.1K | 0% | 0 points | |
| 5, held 5th | 3.4% | 22.2K | 0% | 0 points | |
| 6, held 6th | 2.3% | 14.8K | 0% | 0 points |
1.
Dettol38.1%
Held 1st. 246K estimated branded searches, 0% vs prior month. Share -0.4 points.
2.
Clorox
31.1%
Held 2nd. 201K estimated branded searches, +21.8% vs prior month. Share +5.3 points.
3.
Lysol20.9%
Held 3rd. 135K estimated branded searches, -18.2% vs prior month. Share -4.9 points.
4.
Zoflora4.2%
Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.
5.
Purell3.4%
Held 5th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.
6.
Microban2.3%
Held 6th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Clorox and its closest rivals
How has branded search demand for Clorox changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Clorox worldwide rose from 165K to 201K.
- Across the 12 months ending September 2026, Clorox’s estimated Share of Search among disinfectant sprays worldwide increased from 27.2% to 31.1%.
- Across the 12 months ending September 2026, Clorox’s estimated Share of Search among disinfectant sprays worldwide peaked at 31.1% in September 2026 and was lowest at 23.4% in December 2025.
How did search popularity change for disinfectant sprays worldwide in September 2026?
4 changes
In September 2026, Clorox gained estimated Share of Search among disinfectant sprays worldwide, from 25.8% to 31.1%.
In September 2026, Lysol lost estimated Share of Search among disinfectant sprays worldwide, from 25.8% to 20.9%.
Dettol’s estimated Share of Search among disinfectant sprays worldwide has lost ground for 3 months in a row, from 41.9% to 38.1% in September 2026.
Estimated monthly branded searches for Purell worldwide rose 22.7% over 12 measured months, from 18.1K to 22.2K in September 2026.
How is Clorox measured?
Brandwave collects information about searches that people make online using Clorox’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- clorox
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Is Clorox your brand?
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