Brandwave

How popular isClorox in search?

In September 2026, there were an estimated 201K branded searches for Clorox worldwide which is up 21.8% over the last 12 months. Clorox holds 58.8% estimated Share of Search among bathroom spray brands worldwide and is ranked 1st of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Clorox58.8%
  2. Lysol39.5%
  3. Flash1.5%
  4. Comet0.26%
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Which bathroom spray brands compete with Clorox?

Clorox against bathroom spray brands worldwide, by month

Share of Search by month for Clorox, Lysol. The figures are in the table below the chart.

View monthly share of search table
MonthCloroxLysolFlashComet
Oct 202553.8%44%1.3%0.94%
Nov 202558.7%39.1%1.3%0.85%
Dec 202549.1%49.1%1.2%0.69%
Jan 202653.9%44.1%1.3%0.78%
Feb 202649%49%1.3%0.69%
Mar 202653.9%44.1%1.3%0.78%
Apr 202658.7%39.2%1.4%0.68%
May 202654%44.2%1.2%0.52%
Jun 202658.9%39.3%1.3%0.46%
Jul 202654%44.2%1.4%0.43%
Aug 202649.1%49.1%1.5%0.3%
Sep 202658.8%39.5%1.5%0.26%

  1. 1.Clorox

    58.8%

    Held 1st. 201K estimated branded searches, +21.8% vs prior month. Share +9.7 points.

  2. 2.Lysol

    39.5%

    Held 2nd. 135K estimated branded searches, -18.2% vs prior month. Share -9.6 points.

  3. 3.Flash

    1.5%

    Held 3rd. 5.2K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Comet

    0.26%

    Held 4th. 880 estimated branded searches, -12% vs prior month. Share 0 points.

Compare search popularity between Clorox and its closest rivals

Every comparison with Clorox

How has branded search demand for Clorox changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Clorox worldwide rose from 165K to 201K.
  • Across the 12 months ending September 2026, Clorox’s estimated Share of Search among bathroom spray brands worldwide increased from 53.8% to 58.8%.
  • Across the 12 months ending September 2026, Clorox’s estimated Share of Search among bathroom spray brands worldwide peaked at 58.9% in June 2026 and was lowest at 49% in February 2026.

How did search popularity change for bathroom spray brands worldwide in September 2026?

  1. In September 2026, Clorox gained estimated Share of Search among bathroom spray brands worldwide, from 49.1% to 58.8%.

  2. In September 2026, Lysol lost estimated Share of Search among bathroom spray brands worldwide, from 49.1% to 39.5%.

  3. Estimated monthly branded searches for Flash worldwide rose 30% over 12 measured months, from 4K to 5.2K in September 2026.

  4. Estimated monthly branded searches for Comet worldwide fell 69.7% over 12 measured months, from 2.9K to 880 in September 2026.

Where does Clorox compete?

Clorox is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Disinfectant sprays2nd of 631.1%Show ranking
Surface cleaner brands2nd of 532.4%Show ranking
Power scrubber brands2nd of 342.7%Show ranking
Bathroom spray brands1st of 458.8%Shown above

How is Clorox measured?

Brandwave collects information about searches that people make online using Clorox’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • clorox

Do you work for Clorox? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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