How popular isFlash in search?
In September 2026, there were an estimated 15K branded searches for Flash worldwide which is up 22% over the last 12 months. Flash holds 1.5% estimated Share of Search among bathroom spray brands worldwide and is ranked 3rd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which bathroom spray brands compete with Flash?
Share of Search by month for Clorox, Lysol, Flash. The figures are in the table below the chart.
View monthly share of search table
| Month | Clorox | Lysol | Flash | Comet |
|---|---|---|---|---|
| Oct 2025 | 53.8% | 44% | 1.3% | 0.94% |
| Nov 2025 | 58.7% | 39.1% | 1.3% | 0.85% |
| Dec 2025 | 49.1% | 49.1% | 1.2% | 0.69% |
| Jan 2026 | 53.9% | 44.1% | 1.3% | 0.78% |
| Feb 2026 | 49% | 49% | 1.3% | 0.69% |
| Mar 2026 | 53.9% | 44.1% | 1.3% | 0.78% |
| Apr 2026 | 58.7% | 39.2% | 1.4% | 0.68% |
| May 2026 | 54% | 44.2% | 1.2% | 0.52% |
| Jun 2026 | 58.9% | 39.3% | 1.3% | 0.46% |
| Jul 2026 | 54% | 44.2% | 1.4% | 0.43% |
| Aug 2026 | 49.1% | 49.1% | 1.5% | 0.3% |
| Sep 2026 | 58.8% | 39.5% | 1.5% | 0.26% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 58.8% | 201K | +21.8% | +9.7 points | |
| 2, held 2nd | 39.5% | 135K | -18.2% | -9.6 points | |
| 3, held 3rd | 1.5% | 5.2K | 0% | 0 points | |
| 4, held 4th | 0.26% | 880 | -12% | 0 points |
1.
Clorox
58.8%
Held 1st. 201K estimated branded searches, +21.8% vs prior month. Share +9.7 points.
2.
Lysol39.5%
Held 2nd. 135K estimated branded searches, -18.2% vs prior month. Share -9.6 points.
3.Flash
1.5%
Held 3rd. 5.2K estimated branded searches, 0% vs prior month. Share 0 points.
4.
Comet0.26%
Held 4th. 880 estimated branded searches, -12% vs prior month. Share 0 points.
Compare search popularity between Flash and its closest rivals
How has branded search demand for Flash changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Flash worldwide rose from 12.3K to 15K.
- Across the 12 months ending September 2026, Flash’s estimated Share of Search among bathroom spray brands worldwide held steady, from 1.3% to 1.5%.
How did search popularity change for bathroom spray brands worldwide in September 2026?
4 changes
In September 2026, Clorox gained estimated Share of Search among bathroom spray brands worldwide, from 49.1% to 58.8%.
In September 2026, Lysol lost estimated Share of Search among bathroom spray brands worldwide, from 49.1% to 39.5%.
Estimated monthly branded searches for Flash worldwide rose 30% over 12 measured months, from 4K to 5.2K in September 2026.
Estimated monthly branded searches for Comet worldwide fell 69.7% over 12 measured months, from 2.9K to 880 in September 2026.
Where does Flash compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Floor cleaners | 6th of 6 | 1.7% | Show ranking |
| Household cleaning products | 6th of 6 | 2.4% | Show ranking |
| Bathroom spray brands | 3rd of 4 | 1.5% | Shown above |
How is Flash measured?
Brandwave collects information about searches that people make online using Flash’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- flash bathroom
- flash cleaner
- flash floor cleaner
- flash spray
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Is Flash your brand?
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