Brandwave

How popular isChobani in search?

In September 2026, there were an estimated 301K branded searches for Chobani worldwide which is down 18.2% over the last 12 months. Chobani holds 43.8% estimated Share of Search among oat milk brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Chobani43.8%
  2. Oatly24%
  3. Alpro16%
  4. So Good11%
  5. Califia Farms3.6%
  6. Minor Figures1.5%
Chobani website (opens in a new tab)

Follow Chobani and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Where does Chobani compete?

Chobani is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Oat milk brands1st of 643.8%Shown below
Yoghurt brands1st of 456.8%Show ranking

Which oat milk brands compete with Chobani?

Chobani against oat milk brands worldwide, by month

Share of Search by month for Chobani, Oatly, Alpro, So Good, Califia Farms. The figures are in the table below the chart.

View monthly share of search table
MonthChobaniOatlyAlproSo GoodCalifia FarmsMinor Figures
Oct 202547%21.1%17.2%9.6%3.9%1.3%
Nov 202539%26.1%17.4%11.9%3.9%1.6%
Dec 202537.9%25.5%17.1%14.1%4.1%1.3%
Jan 202637.2%24.9%20.4%11.4%4.6%1.5%
Feb 202638.4%25.8%21.1%9.6%3.9%1.3%
Mar 202635.4%28.9%19.4%10.8%4%1.5%
Apr 202637.5%25.1%20.6%11.5%3.8%1.6%
May 202637.6%25.2%20.6%11.5%3.5%1.6%
Jun 202639.2%26.3%17.5%12.1%3.6%1.3%
Jul 202634.4%28.2%18.8%13%4.2%1.5%
Aug 202644%24.1%16.1%11%3.6%1.2%
Sep 202643.8%24%16%11%3.6%1.5%

  1. 1.Chobani

    43.8%

    Held 1st. 301K estimated branded searches, 0% vs prior month. Share -0.1 points.

  2. 2.Oatly

    24%

    Held 2nd. 165K estimated branded searches, 0% vs prior month. Share -0.1 points.

  3. 3.Alpro

    16%

    Held 3rd. 110K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.So Good

    11%

    Held 4th. 75.6K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Califia Farms

    3.6%

    Held 5th. 24.7K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Minor Figures

    1.5%

    Held 6th. 10.3K estimated branded searches, +21.2% vs prior month. Share +0.3 points.

Compare search popularity between Chobani and its closest rivals

Every comparison with Chobani

How has branded search demand for Chobani changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Chobani worldwide fell from 368K to 301K.
  • Across the 12 months ending September 2026, Chobani’s estimated Share of Search among oat milk brands worldwide decreased from 47% to 43.8%.
  • Across the 12 months ending September 2026, Chobani’s estimated Share of Search among oat milk brands worldwide peaked at 47% in October 2025 and was lowest at 34.4% in July 2026.

How did search popularity change for oat milk brands worldwide in September 2026?

  1. Estimated monthly branded searches for Alpro worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.

  2. Estimated monthly branded searches for Califia Farms worldwide fell 18.2% over 12 measured months, from 30.2K to 24.7K in September 2026.

  3. Estimated monthly branded searches for Chobani worldwide fell 18.2% over 12 measured months, from 368K to 301K in September 2026.

How is Chobani measured?

Brandwave collects information about searches that people make online using Chobani’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • chobani

Do you work for Chobani? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Chobani your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free