How popular isCarta?
In September 2026, people searched for Carta by name about 1,510 times worldwide, an 88.8% increase from the previous year. These searches made up 2.4% of all global equity management platform searches, placing Carta seventh out of eight platforms. When we asked both ChatGPT and Google AI Overviews about equity management platforms, Carta appeared in all answers and was the most recommended of the eight.
Carta is the seventh most searched of 8 competitors and the most recommended in AI answers.
ShareworksShare of searches 53.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
LedgyShare of searches 13.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th
QapitaShare of searches 13%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th
Global SharesShare of searches 7.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
CartaShare of searches 2.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
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Top equity management platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Carta appeared in all five answers. Carta is the most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Carta1st
Pulley2nd- Shareworks3rd
- Ledgy4th
Eqvista5th
Cake Equity6th- Qapita7th
- Global Shares–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Ledgy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Carta5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Pulley5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Shareworks4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Cake Equity3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Eqvista3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Qapita2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Global Shares0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about equity management platforms
5 answers
Asked ChatGPT
“Which equity management platform should I use?”
Asked ChatGPT
“What are the best equity management platforms?”
Asked ChatGPT
“What's the best equity management platform for cap table management?”
Searched Google, AI Overview
“equity management platform”
Searched Google, AI Overview
“cap table software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Which equity management platforms compete with Carta?
Share of searches by month for Shareworks, Ledgy, Qapita, Global Shares, Cake Equity, Eqvista, Carta. The figures are in the table below the chart.
View monthly share of searches table
| Month | Shareworks | Ledgy | Qapita | Global Shares | Cake Equity | Eqvista | Carta | Pulley |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 49.3% | 10% | 14.7% | 16.4% | 5.4% | 2.8% | 1.2% | 0.21% |
| Nov 2025 | 52.3% | 10.5% | 12.8% | 14.4% | 5.7% | 3% | 1.2% | 0.11% |
| Dec 2025 | 54.7% | 11% | 13.4% | 12.3% | 4.8% | 2.6% | 1.1% | 0.12% |
| Jan 2026 | 58.5% | 11.8% | 9.5% | 10.8% | 5.2% | 2.7% | 1.2% | 0.16% |
| Feb 2026 | 56.6% | 11.4% | 13.8% | 8.7% | 5% | 2.7% | 1.7% | 0.1% |
| Mar 2026 | 54% | 13.3% | 13.2% | 9.5% | 4.8% | 3.2% | 2% | 0.09% |
| Apr 2026 | 56.4% | 11.4% | 13.8% | 8.1% | 5% | 2.6% | 2.5% | 0.15% |
| May 2026 | 52.1% | 12.9% | 15.6% | 9% | 5.7% | 2.5% | 2.2% | 0.08% |
| Jun 2026 | 58.3% | 11.8% | 11.7% | 8.1% | 5.2% | 2.7% | 2.2% | 0.1% |
| Jul 2026 | 53.1% | 13.1% | 15.9% | 7.4% | 4.7% | 3.1% | 2.6% | 0.11% |
| Aug 2026 | 58.8% | 11.9% | 14.4% | 5.5% | 5.2% | 2.3% | 1.7% | 0.13% |
| Sep 2026 | 53.2% | 13.2% | 13% | 7.4% | 5.8% | 4.7% | 2.4% | 0.34% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 53.2% | 33.1K | -18.3% | -5.6 points | |
| 2, moved from 3rd to 2nd | 13.2% | 8.2K | 0% | +1.3 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 13% | 8.1K | -18.2% | -1.4 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 7.4% | 4.6K | +20.9% | +1.9 points | |
| 5, held 5th | 5.8% | 3.6K | 0% | +0.6 points | |
| 6, held 6th | 4.7% | 2.9K | +81.3% | +2.3 points | |
| 7, held 7th | 2.4% | 1.5K | +29.1% | +0.7 points | |
| 8, held 8th | 0.34% | 210 | +133.3% | +0.2 points |
53.2%
Held 1st. 33.1K estimated branded searches, -18.3% vs prior month. Share -5.6 points.
2.
Ledgy13.2%
Moved from 3rd to 2nd. 8.2K estimated branded searches, 0% vs prior month. Share +1.3 points.
3.
Qapita13%
Moved from 2nd to 3rd. 8.1K estimated branded searches, -18.2% vs prior month. Share -1.4 points.
7.4%
Held 4th. 4.6K estimated branded searches, +20.9% vs prior month. Share +1.9 points.
5.8%
Held 5th. 3.6K estimated branded searches, 0% vs prior month. Share +0.6 points.
6.
Eqvista4.7%
Held 6th. 2.9K estimated branded searches, +81.3% vs prior month. Share +2.3 points.
7.
Carta2.4%
Held 7th. 1.5K estimated branded searches, +29.1% vs prior month. Share +0.7 points.
8.
Pulley0.34%
Held 8th. 210 estimated branded searches, +133.3% vs prior month. Share +0.2 points.
Compare popularity between Carta and its closest rivals
Every comparison with Carta
8 comparisons
How has branded search demand for Carta changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Carta worldwide rose from 800 to 1.5K.
- Across the 12 months ending September 2026, Carta’s share of searches among equity management platforms worldwide increased from 1.2% to 2.4%.
- Across the 12 months ending September 2026, Carta’s share of searches among equity management platforms worldwide peaked at 2.6% in July 2026 and was lowest at 1.1% in December 2025.
How did search popularity change for equity management platforms worldwide in September 2026?
6 changes
In September 2026, Ledgy overtook Qapita to rank 2nd among equity management platforms worldwide, with 13.2% of the searches.
In September 2026, Eqvista gained share of searches among equity management platforms worldwide, from 2.3% to 4.7%.
In September 2026, Global Shares gained share of searches among equity management platforms worldwide, from 5.5% to 7.4%.
In September 2026, Carta gained share of searches among equity management platforms worldwide, from 1.7% to 2.4%.
In September 2026, Cake Equity gained share of searches among equity management platforms worldwide, from 5.2% to 5.8%.
In September 2026, Shareworks lost share of searches among equity management platforms worldwide, from 58.8% to 53.2%.
How are Carta’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Carta’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- carta cap table
- carta equity management
Do you work for Carta? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Carta compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Cap table management platforms | 5th of 6 | 1.1% | Show ranking |
| Equity management platforms | 7th of 8 | 2.4% | Shown above |
Is Carta your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.