Carta vs Eqvista:Which is more popular by branded search?
In August 2026, Carta had more branded searches than Eqvista among equity management platforms worldwide. Carta was estimated to have 2K branded searches compared to Eqvista’s 1.6K, and held a 12.9% Share of Search versus Eqvista’s 10.2%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Carta or Eqvista?
Compare services and tools used to manage cap tables and employee equity. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Carta, Eqvista. The figures are in the table below the chart.
View monthly share of search table
| Month | Ledgy | Global Shares | Carta | Eqvista | Pulley |
|---|---|---|---|---|---|
| Oct 2025 | 31% | 51% | 7.8% | 8.9% | 1.3% |
| Nov 2025 | 39.2% | 43.7% | 7.1% | 9.2% | 0.86% |
| Dec 2025 | 38.1% | 42.7% | 8.7% | 9.2% | 1.2% |
| Jan 2026 | 41.8% | 38.3% | 8.8% | 9.8% | 1.3% |
| Feb 2026 | 44.2% | 33.7% | 10.4% | 10.4% | 1.1% |
| Mar 2026 | 45.1% | 32.4% | 10.6% | 11% | 0.95% |
| Apr 2026 | 43.3% | 30.9% | 14.2% | 10.1% | 1.5% |
| May 2026 | 45.5% | 31.9% | 12.6% | 9% | 1.1% |
| Jun 2026 | 44.3% | 30.7% | 13.6% | 10.4% | 0.97% |
| Jul 2026 | 46.9% | 26.7% | 14.2% | 11% | 1.2% |
| Aug 2026 | 51.6% | 24.1% | 12.9% | 10.2% | 1.3% |
| Sep 2026 | — | — | — | — | — |
How has the Carta and Eqvista comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Carta took it in April 2026.
- Across the 11 months ending August 2026, Carta’s estimated Share of Search among equity management platforms worldwide moved from 7.8% to 12.9%, and its estimated monthly branded searches moved from 1.7K to 2K.
- Across the 11 months ending August 2026, Eqvista’s estimated Share of Search among equity management platforms worldwide moved from 8.9% to 10.2%, and its estimated monthly branded searches moved from 1.9K to 1.6K.
How did search popularity change for equity management platforms worldwide in August 2026?
2 changes
In August 2026, Carta lost estimated Share of Search among equity management platforms worldwide, from 14.2% to 12.9%.
In August 2026, Eqvista lost estimated Share of Search among equity management platforms worldwide, from 11% to 10.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Carta’s and Eqvista’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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