How popular isCarta in search?
In August 2026, there were an estimated 2K branded searches for Carta worldwide which is up 22% over the last 11 months. Carta holds 12.9% estimated Share of Search among equity management platforms worldwide and is ranked 3rd of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.
Ledgy51.6%Global Shares24.1%
Carta12.9%
Eqvista10.2%
Pulley1.3%
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Which equity management platforms compete with Carta?
Share of Search by month for Ledgy, Global Shares, Carta, Eqvista. The figures are in the table below the chart.
View monthly share of search table
| Month | Ledgy | Global Shares | Carta | Eqvista | Pulley |
|---|---|---|---|---|---|
| Oct 2025 | 31% | 51% | 7.8% | 8.9% | 1.3% |
| Nov 2025 | 39.2% | 43.7% | 7.1% | 9.2% | 0.86% |
| Dec 2025 | 38.1% | 42.7% | 8.7% | 9.2% | 1.2% |
| Jan 2026 | 41.8% | 38.3% | 8.8% | 9.8% | 1.3% |
| Feb 2026 | 44.2% | 33.7% | 10.4% | 10.4% | 1.1% |
| Mar 2026 | 45.1% | 32.4% | 10.6% | 11% | 0.95% |
| Apr 2026 | 43.3% | 30.9% | 14.2% | 10.1% | 1.5% |
| May 2026 | 45.5% | 31.9% | 12.6% | 9% | 1.1% |
| Jun 2026 | 44.3% | 30.7% | 13.6% | 10.4% | 0.97% |
| Jul 2026 | 46.9% | 26.7% | 14.2% | 11% | 1.2% |
| Aug 2026 | 51.6% | 24.1% | 12.9% | 10.2% | 1.3% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 51.6% | 8.2K | +0.37% | +4.7 points | |
| 2, held 2nd | 24.1% | 3.8K | -17.6% | -2.6 points | |
| 3, held 3rd | 12.9% | 2K | -17.3% | -1.3 points | |
| 4, held 4th | 10.2% | 1.6K | -15.6% | -0.8 points | |
| 5, held 5th | 1.3% | 200 | -4.8% | +0.1 points |
1.
Ledgy51.6%
held 1st · 8.2K estimated branded searches · +0.37% vs prior month · +4.7 points
24.1%
held 2nd · 3.8K estimated branded searches · -17.6% vs prior month · -2.6 points
3.
Carta12.9%
held 3rd · 2K estimated branded searches · -17.3% vs prior month · -1.3 points
4.
Eqvista10.2%
held 4th · 1.6K estimated branded searches · -15.6% vs prior month · -0.8 points
5.
Pulley1.3%
held 5th · 200 estimated branded searches · -4.8% vs prior month · +0.1 points
Compare search popularity between Carta and its closest rivals
How has branded search demand for Carta changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Carta worldwide rose from 1.7K to 2K.
- Across the 11 months ending August 2026, Carta’s estimated Share of Search among equity management platforms worldwide increased from 7.8% to 12.9%.
- Across the 11 months ending August 2026, Carta’s estimated Share of Search among equity management platforms worldwide peaked at 14.2% in July 2026 and was lowest at 7.1% in November 2025.
- Across the 11 months ending August 2026, Carta rose from 4th to 3rd among equity management platforms worldwide.
How did search popularity change for equity management platforms worldwide in August 2026?
5 changes
In August 2026, Ledgy gained estimated Share of Search among equity management platforms worldwide, from 46.9% to 51.6%.
In August 2026, Global Shares lost estimated Share of Search among equity management platforms worldwide, from 26.7% to 24.1%.
In August 2026, Carta lost estimated Share of Search among equity management platforms worldwide, from 14.2% to 12.9%.
In August 2026, Eqvista lost estimated Share of Search among equity management platforms worldwide, from 11% to 10.2%.
Estimated monthly branded searches for Pulley worldwide fell 28.6% over 11 measured months, from 280 to 200 in August 2026.
How is Carta measured?
Brandwave collects information about searches that people make online using Carta’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- carta cap table
- carta com
- carta equity management
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Is Carta your brand?
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