Brandwave

Equity management platforms:Which brands are most popular in search?

In August 2026, Ledgy was the most searched among equity management platforms worldwide, with an estimated 8.2K branded searches and 51.6% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Ledgy51.6%
  2. Global Shares24.1%
  3. Carta12.9%
  4. Eqvista10.2%
  5. Pulley1.3%

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Share of SearchLeaderboard

Compare services and tools used to manage cap tables and employee equity. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among equity management platforms worldwide, by month

Share of Search by month for Ledgy, Global Shares, Carta, Eqvista. The figures are in the table below the chart.

View monthly share of search table
MonthLedgyGlobal SharesCartaEqvistaPulley
Oct 202531%51%7.8%8.9%1.3%
Nov 202539.2%43.7%7.1%9.2%0.86%
Dec 202538.1%42.7%8.7%9.2%1.2%
Jan 202641.8%38.3%8.8%9.8%1.3%
Feb 202644.2%33.7%10.4%10.4%1.1%
Mar 202645.1%32.4%10.6%11%0.95%
Apr 202643.3%30.9%14.2%10.1%1.5%
May 202645.5%31.9%12.6%9%1.1%
Jun 202644.3%30.7%13.6%10.4%0.97%
Jul 202646.9%26.7%14.2%11%1.2%
Aug 202651.6%24.1%12.9%10.2%1.3%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Ledgy

    51.6%

    held 1st · 8.2K estimated branded searches · +0.37% vs prior month · +4.7 points

  2. 2.Global Shares

    24.1%

    held 2nd · 3.8K estimated branded searches · -17.6% vs prior month · -2.6 points

  3. 3.Carta

    12.9%

    held 3rd · 2K estimated branded searches · -17.3% vs prior month · -1.3 points

  4. 4.Eqvista

    10.2%

    held 4th · 1.6K estimated branded searches · -15.6% vs prior month · -0.8 points

  5. 5.Pulley

    1.3%

    held 5th · 200 estimated branded searches · -4.8% vs prior month · +0.1 points

Compare search popularity between leading brands

Which brand is most popular in search among equity management platforms worldwide?

In August 2026, Ledgy was the most searched among equity management platforms worldwide, with an estimated 8.2K branded searches and 51.6% estimated Share of Search within this set. Global Shares is in 2nd place, 27.5 percentage points behind at 24.1% Share of Search.

Global equity management platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Ledgy31% → 51.6%51.6%Aug 202631%Oct 20252nd → 1st
Global Shares51% → 24.1%51%Oct 202524.1%Aug 20261st → 2nd
Carta7.8% → 12.9%14.2%Jul 20267.1%Nov 20254th → 3rd
Eqvista8.9% → 10.2%11%Jul 20268.9%Oct 20253rd → 4th
Pulley1.3%1.5%Apr 20260.86%Nov 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, Ledgy’s estimated Share of Search among equity management platforms worldwide increased from 31% to 51.6%.
  • Across the 11 months ending August 2026, Global Shares’ estimated Share of Search among equity management platforms worldwide decreased from 51% to 24.1%.
  • Across the 11 months ending August 2026, Carta’s estimated Share of Search among equity management platforms worldwide increased from 7.8% to 12.9%.
  • Across the 11 months ending August 2026, Eqvista’s estimated Share of Search among equity management platforms worldwide increased from 8.9% to 10.2%.
  • Across the 11 months ending August 2026, Carta’s estimated Share of Search among equity management platforms worldwide peaked at 14.2% in July 2026 and was lowest at 7.1% in November 2025.
  • Across the 11 months ending August 2026, Eqvista’s estimated Share of Search among equity management platforms worldwide peaked at 11% in July 2026 and was lowest at 8.9% in October 2025.
  • Across the 11 months ending August 2026, Ledgy rose from 2nd to 1st among equity management platforms worldwide.
  • Across the 11 months ending August 2026, Global Shares fell from 1st to 2nd among equity management platforms worldwide.
  • Across the 11 months ending August 2026, Carta rose from 4th to 3rd among equity management platforms worldwide.
  • Across the 11 months ending August 2026, Eqvista fell from 3rd to 4th among equity management platforms worldwide.
  • Across the 11 months ending August 2026, Pulley held steady: its estimated Share of Search among equity management platforms worldwide moved less than 0.5 percentage points.

How did search popularity change for equity management platforms worldwide in August 2026?

  1. In August 2026, Ledgy gained estimated Share of Search among equity management platforms worldwide, from 46.9% to 51.6%.

  2. In August 2026, Global Shares lost estimated Share of Search among equity management platforms worldwide, from 26.7% to 24.1%.

  3. In August 2026, Carta lost estimated Share of Search among equity management platforms worldwide, from 14.2% to 12.9%.

  4. In August 2026, Eqvista lost estimated Share of Search among equity management platforms worldwide, from 11% to 10.2%.

  5. Estimated monthly branded searches for Pulley worldwide fell 28.6% over 11 measured months, from 280 to 200 in August 2026.

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