How popular isPulley in search?
In September 2026, people searched for Pulley by name about 210 times worldwide, a 50% increase from the previous year. These searches made up 0.34% of all global equity management platform searches, placing Pulley eighth out of eight platforms. These are worldwide searches for English-language branded terms.
Shareworks53.2%
Ledgy13.2%
Qapita13%
Global Shares7.4%
Cake Equity5.8%
Eqvista4.7%
Carta2.4%
Pulley0.34%
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Which equity management platforms compete with Pulley?
Share of searches by month for Shareworks, Ledgy, Qapita, Global Shares, Cake Equity, Eqvista, Carta, Pulley. The figures are in the table below the chart.
View monthly share of searches table
| Month | Shareworks | Ledgy | Qapita | Global Shares | Cake Equity | Eqvista | Carta | Pulley |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 49.3% | 10% | 14.7% | 16.4% | 5.4% | 2.8% | 1.2% | 0.21% |
| Nov 2025 | 52.3% | 10.5% | 12.8% | 14.4% | 5.7% | 3% | 1.2% | 0.11% |
| Dec 2025 | 54.7% | 11% | 13.4% | 12.3% | 4.8% | 2.6% | 1.1% | 0.12% |
| Jan 2026 | 58.5% | 11.8% | 9.5% | 10.8% | 5.2% | 2.7% | 1.2% | 0.16% |
| Feb 2026 | 56.6% | 11.4% | 13.8% | 8.7% | 5% | 2.7% | 1.7% | 0.1% |
| Mar 2026 | 54% | 13.3% | 13.2% | 9.5% | 4.8% | 3.2% | 2% | 0.09% |
| Apr 2026 | 56.4% | 11.4% | 13.8% | 8.1% | 5% | 2.6% | 2.5% | 0.15% |
| May 2026 | 52.1% | 12.9% | 15.6% | 9% | 5.7% | 2.5% | 2.2% | 0.08% |
| Jun 2026 | 58.3% | 11.8% | 11.7% | 8.1% | 5.2% | 2.7% | 2.2% | 0.1% |
| Jul 2026 | 53.1% | 13.1% | 15.9% | 7.4% | 4.7% | 3.1% | 2.6% | 0.11% |
| Aug 2026 | 58.8% | 11.9% | 14.4% | 5.5% | 5.2% | 2.3% | 1.7% | 0.13% |
| Sep 2026 | 53.2% | 13.2% | 13% | 7.4% | 5.8% | 4.7% | 2.4% | 0.34% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 53.2% | 33.1K | -18.3% | -5.6 points | |
| 2, moved from 3rd to 2nd | 13.2% | 8.2K | 0% | +1.3 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 13% | 8.1K | -18.2% | -1.4 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 7.4% | 4.6K | +20.9% | +1.9 points | |
| 5, held 5th | 5.8% | 3.6K | 0% | +0.6 points | |
| 6, held 6th | 4.7% | 2.9K | +81.3% | +2.3 points | |
| 7, held 7th | 2.4% | 1.5K | +29.1% | +0.7 points | |
| 8, held 8th | 0.34% | 210 | +133.3% | +0.2 points |
53.2%
Held 1st. 33.1K estimated branded searches, -18.3% vs prior month. Share -5.6 points.
2.
Ledgy13.2%
Moved from 3rd to 2nd. 8.2K estimated branded searches, 0% vs prior month. Share +1.3 points.
3.
Qapita13%
Moved from 2nd to 3rd. 8.1K estimated branded searches, -18.2% vs prior month. Share -1.4 points.
7.4%
Held 4th. 4.6K estimated branded searches, +20.9% vs prior month. Share +1.9 points.
5.8%
Held 5th. 3.6K estimated branded searches, 0% vs prior month. Share +0.6 points.
6.
Eqvista4.7%
Held 6th. 2.9K estimated branded searches, +81.3% vs prior month. Share +2.3 points.
7.
Carta2.4%
Held 7th. 1.5K estimated branded searches, +29.1% vs prior month. Share +0.7 points.
8.
Pulley0.34%
Held 8th. 210 estimated branded searches, +133.3% vs prior month. Share +0.2 points.
Compare search popularity between Pulley and its closest rivals
Every comparison with Pulley
8 comparisons
How has branded search demand for Pulley changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Pulley worldwide rose from 140 to 210.
- Across the 12 months ending September 2026, Pulley’s share of searches among equity management platforms worldwide held steady, from 0.21% to 0.34%.
How did search popularity change for equity management platforms worldwide in September 2026?
6 changes

In September 2026, Ledgy overtook Qapita to rank 2nd among equity management platforms worldwide, with 13.2% of the searches.

In September 2026, Eqvista gained share of searches among equity management platforms worldwide, from 2.3% to 4.7%.

In September 2026, Global Shares gained share of searches among equity management platforms worldwide, from 5.5% to 7.4%.

In September 2026, Carta gained share of searches among equity management platforms worldwide, from 1.7% to 2.4%.

In September 2026, Cake Equity gained share of searches among equity management platforms worldwide, from 5.2% to 5.8%.

In September 2026, Shareworks lost share of searches among equity management platforms worldwide, from 58.8% to 53.2%.
How are Pulley’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Pulley’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- pulley equity management
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Where does Pulley compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Cap table management platforms | 6th of 6 | 0.18% | Show ranking |
| Equity management platforms | 8th of 8 | 0.34% | Shown above |

Is Pulley your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.