Cake Equity vs Pulley:Which is searched more?
In September 2026, Cake Equity had more branded searches than Pulley among equity management platforms worldwide. Cake Equity had about 3,600 branded searches, while Pulley had 210. Cake Equity made up 5.8% of all equity management platform searches we track, and Pulley accounted for 0.34%. These are worldwide searches for English-language branded terms.
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Is Cake Equity or Pulley more popular in search?
Compare services and tools used to manage cap tables and employee equity. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Cake Equity, Pulley. The figures are in the table below the chart.
View monthly share of searches table
| Month | Shareworks | Ledgy | Qapita | Global Shares | Cake Equity | Eqvista | Carta | Pulley |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 49.3% | 10% | 14.7% | 16.4% | 5.4% | 2.8% | 1.2% | 0.21% |
| Nov 2025 | 52.3% | 10.5% | 12.8% | 14.4% | 5.7% | 3% | 1.2% | 0.11% |
| Dec 2025 | 54.7% | 11% | 13.4% | 12.3% | 4.8% | 2.6% | 1.1% | 0.12% |
| Jan 2026 | 58.5% | 11.8% | 9.5% | 10.8% | 5.2% | 2.7% | 1.2% | 0.16% |
| Feb 2026 | 56.6% | 11.4% | 13.8% | 8.7% | 5% | 2.7% | 1.7% | 0.1% |
| Mar 2026 | 54% | 13.3% | 13.2% | 9.5% | 4.8% | 3.2% | 2% | 0.09% |
| Apr 2026 | 56.4% | 11.4% | 13.8% | 8.1% | 5% | 2.6% | 2.5% | 0.15% |
| May 2026 | 52.1% | 12.9% | 15.6% | 9% | 5.7% | 2.5% | 2.2% | 0.08% |
| Jun 2026 | 58.3% | 11.8% | 11.7% | 8.1% | 5.2% | 2.7% | 2.2% | 0.1% |
| Jul 2026 | 53.1% | 13.1% | 15.9% | 7.4% | 4.7% | 3.1% | 2.6% | 0.11% |
| Aug 2026 | 58.8% | 11.9% | 14.4% | 5.5% | 5.2% | 2.3% | 1.7% | 0.13% |
| Sep 2026 | 53.2% | 13.2% | 13% | 7.4% | 5.8% | 4.7% | 2.4% | 0.34% |
How has the Cake Equity and Pulley comparison changed over the last 12 months?
3 findings
- Cake Equity was ahead of Pulley in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Cake Equity’s share of searches among equity management platforms worldwide moved from 5.4% to 5.8%, and its estimated monthly branded searches held steady at 3.6K.
- Across the 12 months ending September 2026, Pulley’s share of searches among equity management platforms worldwide moved from 0.21% to 0.34%, and its estimated monthly branded searches moved from 140 to 210.
How did search popularity change for equity management platforms worldwide in September 2026?
2 changes
In September 2026, Cake Equity gained share of searches among equity management platforms worldwide, from 5.2% to 5.8%.
Estimated monthly branded searches for Pulley worldwide rose 50% over 12 measured months, from 140 to 210 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Cake Equity’s and Pulley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Cake Equity
1 branded search term
- cake equity
Pulley
1 branded search term
- pulley equity management
Other head-to-heads among equity management platforms
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