Brandwave

How popular isCake Equity?

In September 2026, people searched for Cake Equity by name about 3,600 times worldwide, about the same as the previous year. These searches made up 5.8% of all global equity management platform searches, placing Cake Equity fifth out of eight platforms. When we asked both ChatGPT and Google AI Overviews about equity management platforms, Cake Equity appeared in three of the five answers and was the sixth most recommended of the eight.

Search and AI answers in September 2026

Cake Equity is the fifth most searched of 8 competitors and the sixth most recommended in AI answers.

  1. ShareworksShare of searches 53.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  2. LedgyShare of searches 13.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th
  3. QapitaShare of searches 13%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th
  4. Global SharesShare of searches 7.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. Cake EquityShare of searches 5.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th

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Top equity management platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Cake Equity was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Cake Equity is the sixth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Carta1st
  2. Pulley2nd
  3. Shareworks3rd
  4. Ledgy4th
  5. Eqvista5th
  6. Cake Equity6th
  7. Qapita7th
  8. Global Shares–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ledgy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Carta5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Pulley5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Shareworks4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cake Equity3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Eqvista3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Qapita2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Global Shares0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about equity management platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which equity management platforms compete with Cake Equity?

Cake Equity against equity management platforms worldwide, by month

Share of searches by month for Shareworks, Ledgy, Qapita, Global Shares, Cake Equity, Eqvista, Carta. The figures are in the table below the chart.

View monthly share of searches table
MonthShareworksLedgyQapitaGlobal SharesCake EquityEqvistaCartaPulley
Oct 202549.3%10%14.7%16.4%5.4%2.8%1.2%0.21%
Nov 202552.3%10.5%12.8%14.4%5.7%3%1.2%0.11%
Dec 202554.7%11%13.4%12.3%4.8%2.6%1.1%0.12%
Jan 202658.5%11.8%9.5%10.8%5.2%2.7%1.2%0.16%
Feb 202656.6%11.4%13.8%8.7%5%2.7%1.7%0.1%
Mar 202654%13.3%13.2%9.5%4.8%3.2%2%0.09%
Apr 202656.4%11.4%13.8%8.1%5%2.6%2.5%0.15%
May 202652.1%12.9%15.6%9%5.7%2.5%2.2%0.08%
Jun 202658.3%11.8%11.7%8.1%5.2%2.7%2.2%0.1%
Jul 202653.1%13.1%15.9%7.4%4.7%3.1%2.6%0.11%
Aug 202658.8%11.9%14.4%5.5%5.2%2.3%1.7%0.13%
Sep 202653.2%13.2%13%7.4%5.8%4.7%2.4%0.34%

  1. 1.Shareworks

    53.2%

    Held 1st. 33.1K estimated branded searches, -18.3% vs prior month. Share -5.6 points.

  2. 2.Ledgy

    13.2%

    Moved from 3rd to 2nd. 8.2K estimated branded searches, 0% vs prior month. Share +1.3 points.

  3. 3.Qapita

    13%

    Moved from 2nd to 3rd. 8.1K estimated branded searches, -18.2% vs prior month. Share -1.4 points.

  4. 4.Global Shares

    7.4%

    Held 4th. 4.6K estimated branded searches, +20.9% vs prior month. Share +1.9 points.

  5. 5.Cake Equity

    5.8%

    Held 5th. 3.6K estimated branded searches, 0% vs prior month. Share +0.6 points.

  6. 6.Eqvista

    4.7%

    Held 6th. 2.9K estimated branded searches, +81.3% vs prior month. Share +2.3 points.

  7. 7.Carta

    2.4%

    Held 7th. 1.5K estimated branded searches, +29.1% vs prior month. Share +0.7 points.

  8. 8.Pulley

    0.34%

    Held 8th. 210 estimated branded searches, +133.3% vs prior month. Share +0.2 points.

Compare popularity between Cake Equity and its closest rivals

Every comparison with Cake Equity

7 comparisons

How has branded search demand for Cake Equity changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Cake Equity worldwide held steady at 3.6K.
  • Across the 12 months ending September 2026, Cake Equity’s share of searches among equity management platforms worldwide peaked at 5.8% in September 2026 and was lowest at 4.7% in July 2026.

How did search popularity change for equity management platforms worldwide in September 2026?

6 changes

  1. In September 2026, Ledgy overtook Qapita to rank 2nd among equity management platforms worldwide, with 13.2% of the searches.

  2. In September 2026, Eqvista gained share of searches among equity management platforms worldwide, from 2.3% to 4.7%.

  3. In September 2026, Global Shares gained share of searches among equity management platforms worldwide, from 5.5% to 7.4%.

  4. In September 2026, Carta gained share of searches among equity management platforms worldwide, from 1.7% to 2.4%.

  5. In September 2026, Cake Equity gained share of searches among equity management platforms worldwide, from 5.2% to 5.8%.

  6. In September 2026, Shareworks lost share of searches among equity management platforms worldwide, from 58.8% to 53.2%.

How are Cake Equity’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Cake Equity’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • cake equity

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How the Brand Demand Index is measured

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