Cake Equity vs Carta:Which is more popular?
In September 2026, Cake Equity had more branded searches than Carta among equity management platforms worldwide. Cake Equity had about 3,600 branded searches, while Carta had 1,510. Cake Equity made up 5.8% of all equity management platform searches we track, and Carta accounted for 2.4%. When we asked ChatGPT and Google AI Overviews about equity management platforms, Carta appeared in all five answers and Cake Equity in three. Carta was mentioned before Cake Equity in every answer.
Who do people search for more?
Cake Equity, about 2 searches for every 1 for Carta
Who does AI mention more?
Carta, mentioned in every answer we collected
Who does AI recommend more?
Carta, named ahead of Cake Equity in every answer
Follow Cake Equity vs Carta and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top equity management platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Carta appeared in all five answers. Cake Equity was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Carta was listed before Cake Equity in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Carta1st
Pulley2nd
Shareworks3rd
Ledgy4th
Eqvista5th- Cake Equity6th
Qapita7th
Global Shares–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Ledgy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Carta5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Pulley5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Shareworks4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Cake Equity3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Eqvista3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Qapita2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Global Shares0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about equity management platforms
5 answers
Asked ChatGPT
“Which equity management platform should I use?”
Asked ChatGPT
“What are the best equity management platforms?”
Asked ChatGPT
“What's the best equity management platform for cap table management?”
Searched Google, AI Overview
“equity management platform”
Searched Google, AI Overview
“cap table software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Cake Equity or Carta more popular in search?
This chart shows how often people search Google for Cake Equity and Carta by name. Each line represents a brand's share of searches for all eight equity management platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Cake Equity, Carta. The figures are in the table below the chart.
View monthly share of searches table
| Month | Shareworks | Ledgy | Qapita | Global Shares | Cake Equity | Eqvista | Carta | Pulley |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 49.3% | 10% | 14.7% | 16.4% | 5.4% | 2.8% | 1.2% | 0.21% |
| Nov 2025 | 52.3% | 10.5% | 12.8% | 14.4% | 5.7% | 3% | 1.2% | 0.11% |
| Dec 2025 | 54.7% | 11% | 13.4% | 12.3% | 4.8% | 2.6% | 1.1% | 0.12% |
| Jan 2026 | 58.5% | 11.8% | 9.5% | 10.8% | 5.2% | 2.7% | 1.2% | 0.16% |
| Feb 2026 | 56.6% | 11.4% | 13.8% | 8.7% | 5% | 2.7% | 1.7% | 0.1% |
| Mar 2026 | 54% | 13.3% | 13.2% | 9.5% | 4.8% | 3.2% | 2% | 0.09% |
| Apr 2026 | 56.4% | 11.4% | 13.8% | 8.1% | 5% | 2.6% | 2.5% | 0.15% |
| May 2026 | 52.1% | 12.9% | 15.6% | 9% | 5.7% | 2.5% | 2.2% | 0.08% |
| Jun 2026 | 58.3% | 11.8% | 11.7% | 8.1% | 5.2% | 2.7% | 2.2% | 0.1% |
| Jul 2026 | 53.1% | 13.1% | 15.9% | 7.4% | 4.7% | 3.1% | 2.6% | 0.11% |
| Aug 2026 | 58.8% | 11.9% | 14.4% | 5.5% | 5.2% | 2.3% | 1.7% | 0.13% |
| Sep 2026 | 53.2% | 13.2% | 13% | 7.4% | 5.8% | 4.7% | 2.4% | 0.34% |
How has the Cake Equity and Carta comparison changed over the last 12 months?
3 findings
- Cake Equity was ahead of Carta in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Cake Equity’s share of searches among equity management platforms worldwide moved from 5.4% to 5.8%, and its estimated monthly branded searches held steady at 3.6K.
- Across the 12 months ending September 2026, Carta’s share of searches among equity management platforms worldwide moved from 1.2% to 2.4%, and its estimated monthly branded searches moved from 800 to 1.5K.
How did search popularity change for equity management platforms worldwide in September 2026?
2 changes
In September 2026, Carta gained share of searches among equity management platforms worldwide, from 1.7% to 2.4%.
In September 2026, Cake Equity gained share of searches among equity management platforms worldwide, from 5.2% to 5.8%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Cake Equity’s and Carta’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Cake Equity
1 branded search term
- cake equity
Carta
2 branded search terms
- carta cap table
- carta equity management
Other head-to-heads among equity management platforms
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.