Cake Equity vs Global Shares:Which is more popular?
In September 2026, Global Shares had more branded searches than Cake Equity among equity management platforms worldwide. Global Shares had about 4,620 branded searches, while Cake Equity had 3,600. Global Shares made up 7.4% of all equity management platform searches we track, and Cake Equity accounted for 5.8%. When we asked ChatGPT and Google AI Overviews about equity management platforms, Cake Equity appeared in three of the five answers and Global Shares in none.
Who do people search for more?
Global Shares, about 28% more searches than Cake Equity
Who does AI mention more?
Cake Equity, mentioned in 3 of 5 answers, Global Shares in 0
Who does AI recommend more?
Cake Equity, the only one of the two named
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Top equity management platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Cake Equity was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Global Shares did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Carta1st
Pulley2nd
Shareworks3rd
Ledgy4th
Eqvista5th- Cake Equity6th
Qapita7th- Global Shares–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Ledgy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Carta5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Pulley5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Shareworks4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Cake Equity3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Eqvista3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Qapita2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Global Shares0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about equity management platforms
5 answers
Asked ChatGPT
“Which equity management platform should I use?”
Asked ChatGPT
“What are the best equity management platforms?”
Asked ChatGPT
“What's the best equity management platform for cap table management?”
Searched Google, AI Overview
“equity management platform”
Searched Google, AI Overview
“cap table software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Cake Equity or Global Shares more popular in search?
This chart shows how often people search Google for Cake Equity and Global Shares by name. Each line represents a brand's share of searches for all eight equity management platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Global Shares, Cake Equity. The figures are in the table below the chart.
View monthly share of searches table
| Month | Shareworks | Ledgy | Qapita | Global Shares | Cake Equity | Eqvista | Carta | Pulley |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 49.3% | 10% | 14.7% | 16.4% | 5.4% | 2.8% | 1.2% | 0.21% |
| Nov 2025 | 52.3% | 10.5% | 12.8% | 14.4% | 5.7% | 3% | 1.2% | 0.11% |
| Dec 2025 | 54.7% | 11% | 13.4% | 12.3% | 4.8% | 2.6% | 1.1% | 0.12% |
| Jan 2026 | 58.5% | 11.8% | 9.5% | 10.8% | 5.2% | 2.7% | 1.2% | 0.16% |
| Feb 2026 | 56.6% | 11.4% | 13.8% | 8.7% | 5% | 2.7% | 1.7% | 0.1% |
| Mar 2026 | 54% | 13.3% | 13.2% | 9.5% | 4.8% | 3.2% | 2% | 0.09% |
| Apr 2026 | 56.4% | 11.4% | 13.8% | 8.1% | 5% | 2.6% | 2.5% | 0.15% |
| May 2026 | 52.1% | 12.9% | 15.6% | 9% | 5.7% | 2.5% | 2.2% | 0.08% |
| Jun 2026 | 58.3% | 11.8% | 11.7% | 8.1% | 5.2% | 2.7% | 2.2% | 0.1% |
| Jul 2026 | 53.1% | 13.1% | 15.9% | 7.4% | 4.7% | 3.1% | 2.6% | 0.11% |
| Aug 2026 | 58.8% | 11.9% | 14.4% | 5.5% | 5.2% | 2.3% | 1.7% | 0.13% |
| Sep 2026 | 53.2% | 13.2% | 13% | 7.4% | 5.8% | 4.7% | 2.4% | 0.34% |
How has the Cake Equity and Global Shares comparison changed over the last 12 months?
3 findings
- Global Shares was ahead of Cake Equity in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Cake Equity’s share of searches among equity management platforms worldwide moved from 5.4% to 5.8%, and its estimated monthly branded searches held steady at 3.6K.
- Across the 12 months ending September 2026, Global Shares’ share of searches among equity management platforms worldwide moved from 16.4% to 7.4%, and its estimated monthly branded searches moved from 11K to 4.6K.
How did search popularity change for equity management platforms worldwide in September 2026?
2 changes
In September 2026, Global Shares gained share of searches among equity management platforms worldwide, from 5.5% to 7.4%.
In September 2026, Cake Equity gained share of searches among equity management platforms worldwide, from 5.2% to 5.8%.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Cake Equity’s and Global Shares’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Cake Equity
1 branded search term
- cake equity
Global Shares
5 branded search terms
- global shares
- global shares app
- global shares equity
- global shares software
- globalshares
Other head-to-heads among equity management platforms
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