Brandwave

Eqvista vs Pulley:Which is more popular?

In September 2026, Eqvista had more branded searches than Pulley among equity management platforms worldwide. Eqvista had about 2,900 branded searches, while Pulley had 210. Eqvista made up 4.7% of all equity management platform searches we track, and Pulley accounted for 0.34%. When we asked ChatGPT and Google AI Overviews about equity management platforms, Pulley appeared in all five answers and Eqvista in three. Pulley was mentioned before Eqvista in four out of five answers.

Among equity management platforms worldwide in September 2026

Who do people search for more?

Eqvista, about 14 searches for every 1 for Pulley

Eqvista 2.9K searchesPulley 210 searches

Who does AI mention more?

Pulley, mentioned in every answer we collected

Pulley in 5 of 5Eqvista in 3 of 5

Who does AI recommend more?

Pulley, named ahead of Eqvista in 4 of 5 answers

Pulley first in 4Eqvista first in 1

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Top equity management platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Pulley appeared in all five answers. Eqvista was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Pulley was listed before Eqvista in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Carta1st
  2. Pulley2nd
  3. Shareworks3rd
  4. Ledgy4th
  5. Eqvista5th
  6. Cake Equity6th
  7. Qapita7th
  8. Global Shares–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ledgy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Carta5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Pulley5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Shareworks4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cake Equity3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Eqvista3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Qapita2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Global Shares0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about equity management platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Eqvista or Pulley more popular in search?

This chart shows how often people search Google for Eqvista and Pulley by name. Each line represents a brand's share of searches for all eight equity management platforms we track, month by month, from English-language searches worldwide.

Eqvista and Pulley among equity management platforms worldwide, by month

Share of searches by month for Eqvista, Pulley. The figures are in the table below the chart.

View monthly share of searches table
MonthShareworksLedgyQapitaGlobal SharesCake EquityEqvistaCartaPulley
Oct 202549.3%10%14.7%16.4%5.4%2.8%1.2%0.21%
Nov 202552.3%10.5%12.8%14.4%5.7%3%1.2%0.11%
Dec 202554.7%11%13.4%12.3%4.8%2.6%1.1%0.12%
Jan 202658.5%11.8%9.5%10.8%5.2%2.7%1.2%0.16%
Feb 202656.6%11.4%13.8%8.7%5%2.7%1.7%0.1%
Mar 202654%13.3%13.2%9.5%4.8%3.2%2%0.09%
Apr 202656.4%11.4%13.8%8.1%5%2.6%2.5%0.15%
May 202652.1%12.9%15.6%9%5.7%2.5%2.2%0.08%
Jun 202658.3%11.8%11.7%8.1%5.2%2.7%2.2%0.1%
Jul 202653.1%13.1%15.9%7.4%4.7%3.1%2.6%0.11%
Aug 202658.8%11.9%14.4%5.5%5.2%2.3%1.7%0.13%
Sep 202653.2%13.2%13%7.4%5.8%4.7%2.4%0.34%

How has the Eqvista and Pulley comparison changed over the last 12 months?

3 findings
  • Eqvista was ahead of Pulley in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Eqvista’s share of searches among equity management platforms worldwide moved from 2.8% to 4.7%, and its estimated monthly branded searches moved from 1.9K to 2.9K.
  • Across the 12 months ending September 2026, Pulley’s share of searches among equity management platforms worldwide moved from 0.21% to 0.34%, and its estimated monthly branded searches moved from 140 to 210.

How did search popularity change for equity management platforms worldwide in September 2026?

2 changes
  1. In September 2026, Eqvista gained share of searches among equity management platforms worldwide, from 2.3% to 4.7%.

  2. Estimated monthly branded searches for Pulley worldwide rose 50% over 12 measured months, from 140 to 210 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Eqvista’s and Pulley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Eqvista

1 branded search term

  • eqvista

Pulley

1 branded search term

  • pulley equity management

How the Brand Demand Index is measured

Other head-to-heads among equity management platforms

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