Carta vs Pulley:Which is more popular?
In September 2026, Carta had more branded searches than Pulley among equity management platforms worldwide. Carta had about 1,510 branded searches, while Pulley had 210. Carta made up 2.4% of all equity management platform searches we track, and Pulley accounted for 0.34%. When we asked ChatGPT and Google AI Overviews about equity management platforms, both Carta and Pulley appeared in all five answers. Carta was mentioned before Pulley in four out of five answers.
Who do people search for more?
Carta, about 7 searches for every 1 for Pulley
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Carta, named ahead of Pulley in 4 of 5 answers
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Top equity management platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, both Carta and Pulley showed up in all five answers. Carta was listed before Pulley in four of them.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Carta1st
Pulley2nd
Shareworks3rd
Ledgy4th
Eqvista5th
Cake Equity6th
Qapita7th
Global Shares–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Ledgy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Carta5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Pulley5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Shareworks4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Cake Equity3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Eqvista3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Qapita2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Global Shares0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about equity management platforms
5 answers
Asked ChatGPT
“Which equity management platform should I use?”
Asked ChatGPT
“What are the best equity management platforms?”
Asked ChatGPT
“What's the best equity management platform for cap table management?”
Searched Google, AI Overview
“equity management platform”
Searched Google, AI Overview
“cap table software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Carta or Pulley more popular in search?
This chart shows how often people search Google for Carta and Pulley by name. Each line represents a brand's share of searches for all eight equity management platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Carta, Pulley. The figures are in the table below the chart.
View monthly share of searches table
| Month | Shareworks | Ledgy | Qapita | Global Shares | Cake Equity | Eqvista | Carta | Pulley |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 49.3% | 10% | 14.7% | 16.4% | 5.4% | 2.8% | 1.2% | 0.21% |
| Nov 2025 | 52.3% | 10.5% | 12.8% | 14.4% | 5.7% | 3% | 1.2% | 0.11% |
| Dec 2025 | 54.7% | 11% | 13.4% | 12.3% | 4.8% | 2.6% | 1.1% | 0.12% |
| Jan 2026 | 58.5% | 11.8% | 9.5% | 10.8% | 5.2% | 2.7% | 1.2% | 0.16% |
| Feb 2026 | 56.6% | 11.4% | 13.8% | 8.7% | 5% | 2.7% | 1.7% | 0.1% |
| Mar 2026 | 54% | 13.3% | 13.2% | 9.5% | 4.8% | 3.2% | 2% | 0.09% |
| Apr 2026 | 56.4% | 11.4% | 13.8% | 8.1% | 5% | 2.6% | 2.5% | 0.15% |
| May 2026 | 52.1% | 12.9% | 15.6% | 9% | 5.7% | 2.5% | 2.2% | 0.08% |
| Jun 2026 | 58.3% | 11.8% | 11.7% | 8.1% | 5.2% | 2.7% | 2.2% | 0.1% |
| Jul 2026 | 53.1% | 13.1% | 15.9% | 7.4% | 4.7% | 3.1% | 2.6% | 0.11% |
| Aug 2026 | 58.8% | 11.9% | 14.4% | 5.5% | 5.2% | 2.3% | 1.7% | 0.13% |
| Sep 2026 | 53.2% | 13.2% | 13% | 7.4% | 5.8% | 4.7% | 2.4% | 0.34% |
How has the Carta and Pulley comparison changed over the last 12 months?
3 findings
- Carta was ahead of Pulley in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Carta’s share of searches among equity management platforms worldwide moved from 1.2% to 2.4%, and its estimated monthly branded searches moved from 800 to 1.5K.
- Across the 12 months ending September 2026, Pulley’s share of searches among equity management platforms worldwide moved from 0.21% to 0.34%, and its estimated monthly branded searches moved from 140 to 210.
How did search popularity change for equity management platforms worldwide in September 2026?
2 changes
In September 2026, Carta gained share of searches among equity management platforms worldwide, from 1.7% to 2.4%.
Estimated monthly branded searches for Pulley worldwide rose 50% over 12 measured months, from 140 to 210 in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Carta’s and Pulley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among equity management platforms
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