How popular isPulley?
In September 2026, people searched for Pulley by name about 210 times worldwide, a 50% increase from the previous year. These searches made up 0.18% of all global cap table management platform searches, placing Pulley sixth out of six platforms. When we asked both ChatGPT and Google AI Overviews about cap table management platforms, Pulley appeared in all answers and was the fifth most recommended of the six.
Pulley is the sixth most searched of 6 competitors and the fifth most recommended in AI answers.
AngelListShare of searches 61.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
ShareworksShare of searches 27.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
LedgyShare of searches 6.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
EqvistaShare of searches 2.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
PulleyShare of searches 0.18%Mentioned in 5 of 5 AI answersPlace in AI recommendations 5th
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Top cap table management platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Pulley appeared in all five answers. Pulley is the fifth most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Ledgy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Carta5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Pulley5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Shareworks4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Eqvista4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- AngelList3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cap table management platforms
5 answers
Asked ChatGPT
“Which cap table management platform should I use?”
Asked ChatGPT
“What are the best cap table management platforms?”
Asked ChatGPT
“What's the best cap table management platform for a growing startup?”
Searched Google, AI Overview
“cap table management”
Searched Google, AI Overview
“cap table software”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Which cap table management platforms compete with Pulley?
Share of searches by month for AngelList, Shareworks, Ledgy, Eqvista, Pulley. The figures are in the table below the chart.
View monthly share of searches table
| Month | AngelList | Shareworks | Ledgy | Eqvista | Carta | Pulley |
|---|---|---|---|---|---|---|
| Oct 2025 | 68.1% | 24.9% | 5% | 1.4% | 0.44% | 0.11% |
| Nov 2025 | 68.2% | 24.9% | 5% | 1.4% | 0.44% | 0.05% |
| Dec 2025 | 68.4% | 25% | 5% | 1.2% | 0.36% | 0.05% |
| Jan 2026 | 68.2% | 25.1% | 5% | 1.2% | 0.37% | 0.07% |
| Feb 2026 | 63.7% | 28.5% | 5.7% | 1.3% | 0.7% | 0.05% |
| Mar 2026 | 62.7% | 28.1% | 6.9% | 1.7% | 0.61% | 0.05% |
| Apr 2026 | 63.4% | 28.4% | 5.7% | 1.3% | 1.1% | 0.08% |
| May 2026 | 62.8% | 28.1% | 6.9% | 1.4% | 0.85% | 0.04% |
| Jun 2026 | 58.8% | 32.2% | 6.4% | 1.5% | 1% | 0.06% |
| Jul 2026 | 57.9% | 31.7% | 7.7% | 1.8% | 0.84% | 0.07% |
| Aug 2026 | 54.1% | 36.2% | 7.2% | 1.4% | 0.89% | 0.08% |
| Sep 2026 | 61.9% | 27.7% | 6.8% | 2.4% | 1.1% | 0.18% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 61.9% | 74K | +22.3% | +7.7 points | |
| 2, held 2nd | 27.7% | 33.1K | -18.3% | -8.6 points | |
| 3, held 3rd | 6.8% | 8.1K | 0% | -0.5 points | |
| 4, held 4th | 2.4% | 2.9K | +81.3% | +1 points | |
| 5, held 5th | 1.1% | 1.3K | +30% | +0.2 points | |
| 6, held 6th | 0.18% | 210 | +133.3% | +0.1 points |
61.9%
Held 1st. 74K estimated branded searches, +22.3% vs prior month. Share +7.7 points.
27.7%
Held 2nd. 33.1K estimated branded searches, -18.3% vs prior month. Share -8.6 points.
3.
Ledgy6.8%
Held 3rd. 8.1K estimated branded searches, 0% vs prior month. Share -0.5 points.
4.
Eqvista2.4%
Held 4th. 2.9K estimated branded searches, +81.3% vs prior month. Share +1 points.
5.
Carta1.1%
Held 5th. 1.3K estimated branded searches, +30% vs prior month. Share +0.2 points.
6.
Pulley0.18%
Held 6th. 210 estimated branded searches, +133.3% vs prior month. Share +0.1 points.
Compare popularity between Pulley and its closest rivals
Every comparison with Pulley
8 comparisons
How has branded search demand for Pulley changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Pulley worldwide rose from 140 to 210.
- Across the 12 months ending September 2026, Pulley’s share of searches among cap table management platforms worldwide held steady, from 0.11% to 0.18%.
How did search popularity change for cap table management platforms worldwide in September 2026?
6 changes
In September 2026, AngelList gained share of searches among cap table management platforms worldwide, from 54.1% to 61.9%.
In September 2026, Eqvista gained share of searches among cap table management platforms worldwide, from 1.4% to 2.4%.
In September 2026, Shareworks lost share of searches among cap table management platforms worldwide, from 36.2% to 27.7%.
Estimated monthly branded searches for Carta worldwide rose 120.3% over 12 measured months, from 590 to 1.3K in September 2026.
Estimated monthly branded searches for Pulley worldwide rose 50% over 12 measured months, from 140 to 210 in September 2026.
Estimated monthly branded searches for Ledgy worldwide rose 22.7% over 12 measured months, from 6.6K to 8.1K in September 2026.
How are Pulley’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Pulley’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- pulley equity management
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Where does Pulley compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Cap table management platforms | 6th of 6 | 0.18% | Shown above |
| Equity management platforms | 8th of 8 | 0.34% | Show ranking |
Is Pulley your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.