Brandwave

How popular isCarta?

In September 2026, people searched for Carta by name about 1,510 times worldwide, an 88.8% increase from the previous year. These searches made up 1.1% of all global cap table management platform searches, placing Carta fifth out of six platforms. When we asked both ChatGPT and Google AI Overviews about cap table management platforms, Carta appeared in all answers and was the most recommended of the six.

Search and AI answers in September 2026

Carta is the fifth most searched of 6 competitors and the most recommended in AI answers.

  1. AngelListShare of searches 61.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
  2. ShareworksShare of searches 27.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  3. LedgyShare of searches 6.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  4. EqvistaShare of searches 2.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  5. CartaShare of searches 1.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st

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Top cap table management platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Carta appeared in all five answers. Carta is the most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Carta1st
  2. Ledgy2nd
  3. Eqvista3rd
  4. Shareworks4th
  5. Pulley5th
  6. AngelList6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ledgy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Carta5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Pulley5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Shareworks4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Eqvista4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • AngelList3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cap table management platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which cap table management platforms compete with Carta?

Carta against cap table management platforms worldwide, by month

Share of searches by month for AngelList, Shareworks, Ledgy, Eqvista, Carta. The figures are in the table below the chart.

View monthly share of searches table
MonthAngelListShareworksLedgyEqvistaCartaPulley
Oct 202568.1%24.9%5%1.4%0.44%0.11%
Nov 202568.2%24.9%5%1.4%0.44%0.05%
Dec 202568.4%25%5%1.2%0.36%0.05%
Jan 202668.2%25.1%5%1.2%0.37%0.07%
Feb 202663.7%28.5%5.7%1.3%0.7%0.05%
Mar 202662.7%28.1%6.9%1.7%0.61%0.05%
Apr 202663.4%28.4%5.7%1.3%1.1%0.08%
May 202662.8%28.1%6.9%1.4%0.85%0.04%
Jun 202658.8%32.2%6.4%1.5%1%0.06%
Jul 202657.9%31.7%7.7%1.8%0.84%0.07%
Aug 202654.1%36.2%7.2%1.4%0.89%0.08%
Sep 202661.9%27.7%6.8%2.4%1.1%0.18%

  1. 1.AngelList

    61.9%

    Held 1st. 74K estimated branded searches, +22.3% vs prior month. Share +7.7 points.

  2. 2.Shareworks

    27.7%

    Held 2nd. 33.1K estimated branded searches, -18.3% vs prior month. Share -8.6 points.

  3. 3.Ledgy

    6.8%

    Held 3rd. 8.1K estimated branded searches, 0% vs prior month. Share -0.5 points.

  4. 4.Eqvista

    2.4%

    Held 4th. 2.9K estimated branded searches, +81.3% vs prior month. Share +1 points.

  5. 5.Carta

    1.1%

    Held 5th. 1.3K estimated branded searches, +30% vs prior month. Share +0.2 points.

  6. 6.Pulley

    0.18%

    Held 6th. 210 estimated branded searches, +133.3% vs prior month. Share +0.1 points.

Compare popularity between Carta and its closest rivals

Every comparison with Carta

8 comparisons

How has branded search demand for Carta changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Carta worldwide rose from 800 to 1.5K.
  • Across the 12 months ending September 2026, Carta’s share of searches among cap table management platforms worldwide increased from 0.44% to 1.1%.

How did search popularity change for cap table management platforms worldwide in September 2026?

6 changes

  1. In September 2026, AngelList gained share of searches among cap table management platforms worldwide, from 54.1% to 61.9%.

  2. In September 2026, Eqvista gained share of searches among cap table management platforms worldwide, from 1.4% to 2.4%.

  3. In September 2026, Shareworks lost share of searches among cap table management platforms worldwide, from 36.2% to 27.7%.

  4. Estimated monthly branded searches for Carta worldwide rose 120.3% over 12 measured months, from 590 to 1.3K in September 2026.

  5. Estimated monthly branded searches for Pulley worldwide rose 50% over 12 measured months, from 140 to 210 in September 2026.

  6. Estimated monthly branded searches for Ledgy worldwide rose 22.7% over 12 measured months, from 6.6K to 8.1K in September 2026.

How are Carta’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Carta’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • carta cap table
  • carta equity management

Do you work for Carta? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Carta compete?

Carta is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Cap table management platforms5th of 61.1%Shown above
Equity management platforms7th of 82.4%Show ranking
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Is Carta your brand?

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