AngelList vs Carta:Which is more popular?
In September 2026, AngelList had more branded searches than Carta among cap table management platforms worldwide. AngelList had about 74,000 branded searches, while Carta had 1,300. AngelList made up 61.9% of all cap table management platform searches we track, and Carta accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about cap table management platforms, Carta appeared in all five answers and AngelList in three. Carta was mentioned before AngelList in every answer.
Who do people search for more?
AngelList, about 57 searches for every 1 for Carta
Who does AI mention more?
Carta, mentioned in every answer we collected
Who does AI recommend more?
Carta, named ahead of AngelList in every answer
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Top cap table management platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Carta appeared in all five answers. AngelList was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Carta was listed before AngelList in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Ledgy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Carta5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Pulley5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Shareworks4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Eqvista4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- AngelList3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cap table management platforms
5 answers
Asked ChatGPT
“Which cap table management platform should I use?”
Asked ChatGPT
“What are the best cap table management platforms?”
Asked ChatGPT
“What's the best cap table management platform for a growing startup?”
Searched Google, AI Overview
“cap table management”
Searched Google, AI Overview
“cap table software”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is AngelList or Carta more popular in search?
This chart shows how often people search Google for AngelList and Carta by name. Each line represents a brand's share of searches for all six cap table management platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for AngelList, Carta. The figures are in the table below the chart.
View monthly share of searches table
| Month | AngelList | Shareworks | Ledgy | Eqvista | Carta | Pulley |
|---|---|---|---|---|---|---|
| Oct 2025 | 68.1% | 24.9% | 5% | 1.4% | 0.44% | 0.11% |
| Nov 2025 | 68.2% | 24.9% | 5% | 1.4% | 0.44% | 0.05% |
| Dec 2025 | 68.4% | 25% | 5% | 1.2% | 0.36% | 0.05% |
| Jan 2026 | 68.2% | 25.1% | 5% | 1.2% | 0.37% | 0.07% |
| Feb 2026 | 63.7% | 28.5% | 5.7% | 1.3% | 0.7% | 0.05% |
| Mar 2026 | 62.7% | 28.1% | 6.9% | 1.7% | 0.61% | 0.05% |
| Apr 2026 | 63.4% | 28.4% | 5.7% | 1.3% | 1.1% | 0.08% |
| May 2026 | 62.8% | 28.1% | 6.9% | 1.4% | 0.85% | 0.04% |
| Jun 2026 | 58.8% | 32.2% | 6.4% | 1.5% | 1% | 0.06% |
| Jul 2026 | 57.9% | 31.7% | 7.7% | 1.8% | 0.84% | 0.07% |
| Aug 2026 | 54.1% | 36.2% | 7.2% | 1.4% | 0.89% | 0.08% |
| Sep 2026 | 61.9% | 27.7% | 6.8% | 2.4% | 1.1% | 0.18% |
How has the AngelList and Carta comparison changed over the last 12 months?
3 findings
- AngelList was ahead of Carta in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, AngelList’s share of searches among cap table management platforms worldwide moved from 68.1% to 61.9%, and its estimated monthly branded searches moved from 90.5K to 74K.
- Across the 12 months ending September 2026, Carta’s share of searches among cap table management platforms worldwide moved from 0.44% to 1.1%, and its estimated monthly branded searches moved from 590 to 1.3K.
How did search popularity change for cap table management platforms worldwide in September 2026?
2 changes
In September 2026, AngelList gained share of searches among cap table management platforms worldwide, from 54.1% to 61.9%.
Estimated monthly branded searches for Carta worldwide rose 120.3% over 12 measured months, from 590 to 1.3K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using AngelList’s and Carta’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among cap table management platforms
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