Carta vs Global Shares:Which is more popular by branded search?
In August 2026, Global Shares had more branded searches than Carta among equity management platforms worldwide. Global Shares was estimated to have 3.8K branded searches compared to Carta’s 2K, and held a 24.1% Share of Search versus Carta’s 12.9%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Carta or Global Shares?
Compare services and tools used to manage cap tables and employee equity. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Global Shares, Carta. The figures are in the table below the chart.
View monthly share of search table
| Month | Ledgy | Global Shares | Carta | Eqvista | Pulley |
|---|---|---|---|---|---|
| Oct 2025 | 31% | 51% | 7.8% | 8.9% | 1.3% |
| Nov 2025 | 39.2% | 43.7% | 7.1% | 9.2% | 0.86% |
| Dec 2025 | 38.1% | 42.7% | 8.7% | 9.2% | 1.2% |
| Jan 2026 | 41.8% | 38.3% | 8.8% | 9.8% | 1.3% |
| Feb 2026 | 44.2% | 33.7% | 10.4% | 10.4% | 1.1% |
| Mar 2026 | 45.1% | 32.4% | 10.6% | 11% | 0.95% |
| Apr 2026 | 43.3% | 30.9% | 14.2% | 10.1% | 1.5% |
| May 2026 | 45.5% | 31.9% | 12.6% | 9% | 1.1% |
| Jun 2026 | 44.3% | 30.7% | 13.6% | 10.4% | 0.97% |
| Jul 2026 | 46.9% | 26.7% | 14.2% | 11% | 1.2% |
| Aug 2026 | 51.6% | 24.1% | 12.9% | 10.2% | 1.3% |
| Sep 2026 | — | — | — | — | — |
How has the Carta and Global Shares comparison changed over the last 12 months?
3 findings
- Global Shares was ahead of Carta in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Carta’s estimated Share of Search among equity management platforms worldwide moved from 7.8% to 12.9%, and its estimated monthly branded searches moved from 1.7K to 2K.
- Across the 11 months ending August 2026, Global Shares’ estimated Share of Search among equity management platforms worldwide moved from 51% to 24.1%, and its estimated monthly branded searches moved from 11K to 3.8K.
How did search popularity change for equity management platforms worldwide in August 2026?
2 changes
In August 2026, Global Shares lost estimated Share of Search among equity management platforms worldwide, from 26.7% to 24.1%.
In August 2026, Carta lost estimated Share of Search among equity management platforms worldwide, from 14.2% to 12.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Carta’s and Global Shares’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Carta
3 branded search terms
- carta cap table
- carta com
- carta equity management
Global Shares
6 branded search terms
- global shares
- global shares app
- global shares equity
- global shares software
- globalshares
- globalshares com
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.