Brandwave

How popular isCarbonite in search?

In August 2026, there were an estimated 50.3K branded searches for Carbonite worldwide which held steady over the last 11 months. Carbonite holds 90.5% estimated Share of Search among cloud migration platforms worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Carbonite90.5%
  2. Azure Migrate5.2%
  3. AWS Migration Hub1.6%
  4. RackWare1.6%
  5. Cloudamize1.1%
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Which cloud migration platforms compete with Carbonite?

Carbonite against cloud migration platforms worldwide, by month

Share of Search by month for Carbonite, Azure Migrate. The figures are in the table below the chart.

View monthly share of search table
MonthCarboniteAzure MigrateAWS Migration HubRackWareCloudamize
Oct 202584.6%9%3.2%1.5%1.7%
Nov 202586.6%7.6%2.8%1.5%1.5%
Dec 202588.4%6.3%2.8%1.3%1.3%
Jan 202686.9%7.6%2.8%1.2%1.5%
Feb 202681.4%10.6%3.8%2.1%2.1%
Mar 202681.9%10.7%3.8%2%1.7%
Apr 202679.2%12.6%3.7%2.3%2.1%
May 202684.7%9%3.3%1.8%1.2%
Jun 202687.9%7.7%1.8%1.5%1%
Jul 202687.4%7.6%1.9%1.9%1.3%
Aug 202690.5%5.2%1.6%1.6%1.1%
Sep 2026—————

  1. 1.Carbonite

    90.5%

    Held 1st. 50.3K estimated branded searches, +22% vs prior month. Share +3.2 points.

  2. 2.Azure Migrate

    5.2%

    Held 2nd. 2.9K estimated branded searches, -19.4% vs prior month. Share -2.4 points.

  3. 3.AWS Migration Hub

    1.6%

    Held 3rd. 880 estimated branded searches, 0% vs prior month. Share -0.3 points.

  4. 4.RackWare

    1.6%

    Held 4th. 880 estimated branded searches, 0% vs prior month. Share -0.3 points.

  5. 5.Cloudamize

    1.1%

    Held 5th. 590 estimated branded searches, 0% vs prior month. Share -0.2 points.

Compare search popularity between Carbonite and its closest rivals

How has branded search demand for Carbonite changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Carbonite worldwide held steady, from 50.5K to 50.3K.
  • Across the 11 months ending August 2026, Carbonite’s estimated Share of Search among cloud migration platforms worldwide increased from 84.6% to 90.5%.
  • Across the 11 months ending August 2026, Carbonite’s estimated Share of Search among cloud migration platforms worldwide peaked at 90.5% in August 2026 and was lowest at 79.2% in April 2026.

How did search popularity change for cloud migration platforms worldwide in August 2026?

  1. In August 2026, Carbonite gained estimated Share of Search among cloud migration platforms worldwide, from 87.4% to 90.5%.

  2. In August 2026, Azure Migrate lost estimated Share of Search among cloud migration platforms worldwide, from 7.6% to 5.2%.

  3. Estimated monthly branded searches for AWS Migration Hub worldwide fell 53.7% over 11 measured months, from 1.9K to 880 in August 2026.

  4. Estimated monthly branded searches for Cloudamize worldwide fell 41% over 11 measured months, from 1K to 590 in August 2026.

Where does Carbonite compete?

Carbonite is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Backup software4th of 514.9%Show ranking
Cloud backup services3rd of 519.4%Show ranking
Cloud migration platforms1st of 590.5%Shown above

How is Carbonite measured?

Brandwave collects information about searches that people make online using Carbonite’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • carbonite
  • carbonite app
  • carbonite cloud backup
  • carbonite com
  • carbonite software

Do you work for Carbonite? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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