Azure Migrate vs Carbonite:Which is searched more?
In August 2026, Carbonite had more branded searches than Azure Migrate among cloud migration platforms worldwide. Carbonite was estimated to have 50.3K branded searches compared to Azure Migrate’s 5.8K, and held an 86.1% Share of Search versus Azure Migrate’s 9.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Azure Migrate or Carbonite?
Compare the platforms used to move workloads to cloud. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Carbonite, Azure Migrate. The figures are in the table below the chart.
View monthly share of search table
| Month | Carbonite | Azure Migrate |
|---|---|---|
| Oct 2025 | 77.6% | 16.6% |
| Nov 2025 | 80.5% | 14.1% |
| Dec 2025 | 83.1% | 11.9% |
| Jan 2026 | 80.7% | 14.1% |
| Feb 2026 | 73.6% | 19.1% |
| Mar 2026 | 74% | 19.3% |
| Apr 2026 | 70.4% | 22.4% |
| May 2026 | 77.6% | 16.6% |
| Jun 2026 | 81.6% | 14.3% |
| Jul 2026 | 81.2% | 14.2% |
| Aug 2026 | 86.1% | 9.9% |
| Sep 2026 | — | — |
How has the Azure Migrate and Carbonite comparison changed over the last 12 months?
3 findings
- Carbonite was ahead of Azure Migrate in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Azure Migrate’s estimated Share of Search among cloud migration platforms worldwide moved from 16.6% to 9.9%, and its estimated monthly branded searches moved from 10.8K to 5.8K.
- Across the 11 months ending August 2026, Carbonite’s estimated Share of Search among cloud migration platforms worldwide moved from 77.6% to 86.1%, and its estimated monthly branded searches moved from 50.5K to 50.3K.
How did search popularity change for cloud migration platforms worldwide in August 2026?
2 changes

In August 2026, Carbonite gained estimated Share of Search among cloud migration platforms worldwide, from 81.2% to 86.1%.
In August 2026, Azure Migrate lost estimated Share of Search among cloud migration platforms worldwide, from 14.2% to 9.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Azure Migrate’s and Carbonite’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Azure Migrate
2 branded search terms
- azure migrate
- azuremigrate
Carbonite
5 branded search terms
- carbonite
- carbonite app
- carbonite cloud backup
- carbonite com
- carbonite software

Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.