How popular isAWS Migration Hub in search?
In August 2026, there were an estimated 880 branded searches for AWS Migration Hub worldwide which is down 53.7% over the last 11 months. AWS Migration Hub holds 1.5% estimated Share of Search among cloud migration platforms worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Carbonite86.1%Azure Migrate9.9%
AWS Migration Hub1.5%
RackWare1.5%
Cloudamize1%
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Which cloud migration platforms compete with AWS Migration Hub?
Share of Search by month for Carbonite, Azure Migrate, AWS Migration Hub. The figures are in the table below the chart.
View monthly share of search table
| Month | Carbonite | Azure Migrate | AWS Migration Hub | RackWare | Cloudamize |
|---|---|---|---|---|---|
| Oct 2025 | 77.6% | 16.6% | 2.9% | 1.4% | 1.5% |
| Nov 2025 | 80.5% | 14.1% | 2.6% | 1.4% | 1.4% |
| Dec 2025 | 83.1% | 11.9% | 2.6% | 1.2% | 1.2% |
| Jan 2026 | 80.7% | 14.1% | 2.6% | 1.2% | 1.4% |
| Feb 2026 | 73.6% | 19.1% | 3.5% | 1.9% | 1.9% |
| Mar 2026 | 74% | 19.3% | 3.4% | 1.8% | 1.6% |
| Apr 2026 | 70.4% | 22.4% | 3.3% | 2.1% | 1.8% |
| May 2026 | 77.6% | 16.6% | 3% | 1.7% | 1.1% |
| Jun 2026 | 81.6% | 14.3% | 1.6% | 1.4% | 0.96% |
| Jul 2026 | 81.2% | 14.2% | 1.7% | 1.7% | 1.2% |
| Aug 2026 | 86.1% | 9.9% | 1.5% | 1.5% | 1% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 86.1% | 50.3K | +22% | +4.9 points | |
| 2, held 2nd | 9.9% | 5.8K | -19.4% | -4.3 points | |
| 3, held 3rd | 1.5% | 880 | 0% | -0.2 points | |
| 4, held 4th | 1.5% | 880 | 0% | -0.2 points | |
| 5, held 5th | 1% | 590 | 0% | -0.2 points |
86.1%
Held 1st. 50.3K estimated branded searches, +22% vs prior month. Share +4.9 points.
9.9%
Held 2nd. 5.8K estimated branded searches, -19.4% vs prior month. Share -4.3 points.
1.5%
Held 3rd. 880 estimated branded searches, 0% vs prior month. Share -0.2 points.
4.
RackWare1.5%
Held 4th. 880 estimated branded searches, 0% vs prior month. Share -0.2 points.
1%
Held 5th. 590 estimated branded searches, 0% vs prior month. Share -0.2 points.
Compare search popularity between AWS Migration Hub and its closest rivals
Every comparison with AWS Migration Hub
4 comparisons
How has branded search demand for AWS Migration Hub changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for AWS Migration Hub worldwide fell from 1.9K to 880.
- Across the 11 months ending August 2026, AWS Migration Hub’s estimated Share of Search among cloud migration platforms worldwide decreased from 2.9% to 1.5%.
- Across the 11 months ending August 2026, AWS Migration Hub’s estimated Share of Search among cloud migration platforms worldwide peaked at 3.5% in February 2026 and was lowest at 1.5% in August 2026.
How did search popularity change for cloud migration platforms worldwide in August 2026?
4 changes
In August 2026, Carbonite gained estimated Share of Search among cloud migration platforms worldwide, from 81.2% to 86.1%.
In August 2026, Azure Migrate lost estimated Share of Search among cloud migration platforms worldwide, from 14.2% to 9.9%.
Estimated monthly branded searches for AWS Migration Hub worldwide fell 53.7% over 11 measured months, from 1.9K to 880 in August 2026.
Estimated monthly branded searches for Cloudamize worldwide fell 41% over 11 measured months, from 1K to 590 in August 2026.
How is AWS Migration Hub measured?
Brandwave collects information about searches that people make online using AWS Migration Hub’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- aws migration hub
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