AWS Migration Hub vs RackWare:Which is more popular by branded search?
In August 2026, AWS Migration Hub and RackWare were level on Share of Search among cloud migration platforms worldwide, with an estimated 880 branded searches each, at 1.6% estimated Share of Search each. These are worldwide searches for English-language branded terms.
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Which is more popular in search, AWS Migration Hub or RackWare?
Compare the platforms used to move workloads to cloud. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for AWS Migration Hub, RackWare. The figures are in the table below the chart.
View monthly share of search table
| Month | Carbonite | Azure Migrate | AWS Migration Hub | RackWare | Cloudamize |
|---|---|---|---|---|---|
| Oct 2025 | 84.6% | 9% | 3.2% | 1.5% | 1.7% |
| Nov 2025 | 86.6% | 7.6% | 2.8% | 1.5% | 1.5% |
| Dec 2025 | 88.4% | 6.3% | 2.8% | 1.3% | 1.3% |
| Jan 2026 | 86.9% | 7.6% | 2.8% | 1.2% | 1.5% |
| Feb 2026 | 81.4% | 10.6% | 3.8% | 2.1% | 2.1% |
| Mar 2026 | 81.9% | 10.7% | 3.8% | 2% | 1.7% |
| Apr 2026 | 79.2% | 12.6% | 3.7% | 2.3% | 2.1% |
| May 2026 | 84.7% | 9% | 3.3% | 1.8% | 1.2% |
| Jun 2026 | 87.9% | 7.7% | 1.8% | 1.5% | 1% |
| Jul 2026 | 87.4% | 7.6% | 1.9% | 1.9% | 1.3% |
| Aug 2026 | 90.5% | 5.2% | 1.6% | 1.6% | 1.1% |
| Sep 2026 | — | — | — | — | — |
How has the AWS Migration Hub and RackWare comparison changed over the last 12 months?
3 findings
- AWS Migration Hub was ahead of RackWare in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, AWS Migration Hub’s estimated Share of Search among cloud migration platforms worldwide moved from 3.2% to 1.6%, and its estimated monthly branded searches moved from 1.9K to 880.
- Across the 11 months ending August 2026, RackWare’s estimated Share of Search among cloud migration platforms worldwide moved from 1.5% to 1.6%, and its estimated monthly branded searches held steady at 880.
How did search popularity change for cloud migration platforms worldwide in August 2026?
1 change
Estimated monthly branded searches for AWS Migration Hub worldwide fell 53.7% over 11 measured months, from 1.9K to 880 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using AWS Migration Hub’s and RackWare’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
AWS Migration Hub
1 branded search term
- aws migration hub
RackWare
1 branded search term
- rackware
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.